MASTER OF BOY TOYS DVD:2

10 profiles on one DVD

US$27.50 including 7-10 working days international AIRPOST delivery.

LONDON

Our customers seem to want something individual, they seem to want something different. They obviously want reliability, the obviously want performance but they then want something that is really their own. When they come and see that this car is built of solid English Ash which isn't veneer, when they sit in the seat and perhaps even see them being upholstered. When they actually drive the car and realise that it is unlike any other car in the world, and they do tend to get locked into a Morgan mythology if you like and the car becomes one of the family.

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PARIS

I once said to an American reporter, 'You like going to Saville Row and you get suits made, what do you think of them?' He pondered for a while and he said 'Well if I get three suits made, one will be absolutely outstanding, marvellous and I'll wear it very often. Another one is probably a suit I like, I'll wear it now and then but the third one he says, is probably for one reason or another, I am not very fond of'. It can be irregular depending on the day which the tailor cut it, if he had he gone to bed earlier the previous day or was in an inspired mood when he made the suit. Each suit is unique and individual.

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GENEVA

People like to know who is behind the product. They like to see.... oh there is a continuation, there is tradition, it is a family company involved. It is not just another name that has been bought by another name.

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PARIS

Mr Holland was crazy about Safari and he started to travel a lot and Holland and Holland became a house of adventure travel to other countries. So we had two concerns, the gun and the adventure travel.

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PARIS

Dupont is a brand that started in 1872 mainly as a leather goods manufacturer producing very, very high quality leather goods for the most famous people in the world. For example the gift from the French Republic to Queen Elizabeth the II on her marriage was a Dupont travelling case.

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LONDON

The bowler hat was originally invented for land owners who had these who had these beaters who worked the land. They kept having their hats knocked off in the undergrowth, not only that thay kept having their head scratched by briars, so they wanted a hard fitting hat to the head. The Top Hat came from France. It landed on our shores in 1798 and it started off in an area called Charing Cross and it was brought to us by John Heatherington. It caused a great fuss when it was first worn, even the horses reared up at the sight of it. Women fainted in the street.

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MELBOURNE

I couldn't afford to buy the Hi Fi equipment that I dreamed about and so therefore at a very young age I started to learn to make it myself, and as I never had the chance to listen to the some of the very expensive things that were out there in hi fi, I had a very idealistic idea or concept of what things should sound like.

When I finally met some serious audiophiles with expensive equipment and compared my home made hi fi equipment, I was actually quite disappointed. At that point I realised that the fact that I didn't know, enabled me to make products that were much better.

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PARIS

One day a customer came to the store and he asked me, 'May I sit down and may I enjoy the shoes just for five minutes? When I was a child I used to come here to this very store with my father and he ordered his shoes from your factory and today I can feel the atmosphere again'. The man was called Mr. Venizelos, he was the Prime Minister of Greece.

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LONDON

There is an excentricity about English people - there is a cultural sort of roll up the sleeves kind of feeling about it. I'll do it myself, kind of cottage industry thing which depending on how it is nurtured, goes into artisan or becomes a very creative, specific talent. But as soon as it becomes commerical we are out of it. We get hand picked because essentially if it is too difficulty for someone else to do it - we want to do it.

When we are talking about the latent vitality in any English brand that is beautiful and why it hasn't gone 'international' like the French or the Italian brands,.perhaps they don't want to do it. Maybe the latent vitality gets so diluted that by the time it comes to everybody, you may have sold out your soul creatively.

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MILAN

The soul [of fashion] is really the fabric, then it develops into style.

The English product was very similar season after season. Being Italian, he wanted to add the love of Italian beauty, culture and innovation to the process. For example he used a lot of diagonal threads, he mixed different types of yarns together to be able to get a more resiliant fabric or a better feeling fabric. He used to make "tessutti diopi" which means double faced fabrics - on one side one colour and on the other side a different colour and a different structure. He did a lot of innovation to the 'cooking' of the fabric itself and a major marketing innovation at that time which was writing his name on the salvage edge of the fabric.

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