MASTER OF JEWELLERY DVD:1

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PARIS

My father’s godmother was Barbara Hutton from the Woolworth’s family. Barbara Hutton gave to my mother beautiful jewelry. When I was five years old, I saw this jewelry and used a scizzors to cut it . I took it to my mother, and I started to change it, to transform it. When she finally saw it because I left all the pieces on the floor, she screamed "What happened to my jewelry?" I replied very naturally, "I am doing something better".

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LONDON

He [Mike Tyson] was a very nice fellow and I took a view when I let him walk out of the shop with $1M of merchandise, he said he’d be paying. I don’t think a man of such high profile wouldn’t pay and on his second visit to London, he walked into this showroom, came to this desk where we are sitting and put his arm around me and kissed me. I looked at him and said, "but Mike, you owe me money!" "What, he never paid it, son of a gun, white trash etc, etc." . It was scary. Nevertheless in a few days it was paid up. It was good publicity.

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ATHENS

I wanted to make big pieces, not very luxurious, not very shiny – the opposite. Really wrinkled and very, very sculptured but at the same time very light so that they are easily wearable. Because I always think that jewels have to be worn to enjoy them. Then I thought maybe I should take a sheet of really, really fine gold and burn it and wrinkle it, so this could be the "sculpture part" and then place another sheet underneath as support, so it became as thick as I want it, as big as I want it, and in between the two sheets of gold it was air.

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ROME

My relationship with P & G [Procter & Gamble] started before Gianlucca [Brozetti- now CEO of ASPREY] in the sense I was a very good friend of a certain number of their people. One of them is Tony Belloni, who became COO of LVMH . This was at the beginning of the 80’s and I started going out with Tony and some others and a little later I learnt that the world of management was something I didn’t know at all and they started teaching me a certain number of things.

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PARIS

A family run business, is a wonderful story because it gives a lot of archives, stories to tell and basically it gives the name and the patronage. On the other side the problem is that most of the time in those families you get different branches with different goals in life, different ways, different stories and over time it freezes totally the growth of the company.

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LONDON

I was really good at it. I don’t know why I made the choice. But what I do know is that once I actually started to make it, I found it enormously gratifying and actually 20 years later I think some of the most gratifying experiences I had was when I finished a piece of jewelry. It is a very fulfilling feeling.

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ATHENS

The big imagination that I have, if I was for example sculpting in marble - one piece every two or three years I would never have been able to realize more than 60,000 designs that I have created.

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MILAN

I was always in love with the jewelry, since I was a baby. When I was a baby my mother used to put me in the office behind us, with a bag and I used to sleep there. When I was 7 years old I went to Moussaieff in London and Schlomo had two sapphires in his hand and asked me which sapphire was from Kashmir. I looked at them and said this one is Kashmir. He told my mother, "I can’t believe it, how can she say that this is Kashmir?", because I was only 7 years old.

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LONDON

You know stones are my heart, they are my life, my passion. I breathe through stones. I used to buy big rough and cut them, to get the biggest stones ever, and the best quality. I was the one to own for instance, the Jubilee. I owned the Premier Rose and from that time I cut three stones over 100 carats and they do carry my name. Whoever today wants a big stone, does not have many addresses to visit, I am one of them.

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FLORENCE

My passion, my love is for art. I was a very, very bad student but I liked to learn. I wanted to know why beauty is beauty? Why beauty gives, as it is still giving me now, such emotion.

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PARIS

I discovered that from nothing, from a piece of flat metal, with your hand and with a wish that you have, you can hammer it perfectly or create something and from nothing you create something that has a proper life.

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PARIS

I thought that the translation of the jewellery world into a perfume was insufficient. So when we started to work for Boucheron the concept was to go as far as we can to make the perfume be like a jewel.

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