Ultimate Cars, Watches & Hi Fi S02 ep8 : Gerd Lang, Chronoswiss Watches, [?????]
Interview with Gerd Lang
“My watches are a hundred years behind the times”. A certain feeling of unrest keeps me going not only making watches but continually improving them. This means nothing more than bringing them up to the same standards of technical perfection and precision, the same aesthetic clarity as 100 years ago. This fascination of watchmaking you will find in all my watches.
GL: Chronoswiss is a company to make only mechanical watches.
GL: This brand they make products to give emotion for the customer. Not the time, this is emotion,
this is jewellery for the man.
GL: Fashion is my work. I am watchmaker and I make watches first for me with my heart with my
experience for long time, and when the watch is finished I look very good on the watch when it is
good, I sell the watch and make more.
GL: I give the guarantee with my original sign, I watchmaker, master watchmaker give the
guarantee to the customer.
GL: I start my watchmaker when I was 15 years old. I was not so good in the school and my father
said we take you from the school and you learn a good profession and I cannot look for my
passion, he give me to the watchmaker and I learn watchmaking and this was 20 years before the
quartz, nobody else think, see the future with the quartz watch yeah and this was a profession was a
long, long time, 500 years and when I was 37 my profession was finished. And in this moment I
had a problem, two young children and a house I must pay.
GL: I was born in Germany and near from the ___ company in north of Germany and then I go
later in Switzerland to the Hauer company, not, now is Tag Hauer and I learn for over 20 years
with Jack Hauer. He hired me and he fired me, is a hard time in this time. All the people said finish
your profession and of the watchmaking.
GL: In this moment I have the vision of a dream. My profession come back. All the peoples buy
quartz watches are more precise and not expensive. Very simple, very simple way all the people
have it. Why it is different is the quartz watches was rubbish, you cannot repair. And the old
watches was ___ was in the museum and was a part of the man, a part of the person who wear this.
GL: My first idea was this one, this was my idea, my marking.
??: But did you actually make the ___ or did you buy the movement?
GL: No, not in the first time, I have no money.
??: And the two children?
GL: Yeah two children and a house.
??: And a house.
??: What about a dog? A dog too?
??: No dog.
GL: Yeah, for the daughters. You know this, on the wheel, and this was the way I start with this
watchmaking, I was collecting, I am collecting the moment, I have here the first clock was on New
Holland, on the island New Holland you know.
GL: And now, when you see here in the booth and in the hall, my dream is finished.
??: Started, not finished.
GL: Oh, the started.
GL: We started with the idea in 1982 and the first time in B___ Fair, 1988.
GL: The classic watches and the classic watchmaking without computer this is the value for the
customer for long time. Not for short time. And the classic design is for long time, not for short
GL: Tourbillion is a traditional, is 200 years old made from Breguet and for me this I had a
supplier, they make the movement and he asked me will you have for your watches and I say yes, I
make a little bit different and we have a regulator dial you know, this was my idea and this was a
good success we have also repeating year, for beginning collectors.
GL: My wife was Swiss and we are German and Swiss company yeah and this was the brand I will
not buy a brand, old brand yeah, in the time, in the three, Mercedes has my ___ this is, the car is a
Mercedes a good Mercedes, not a ___ for me, the same with brand Bucatti, Fa___ has a brand and
the Bucatti is not a real Bucatti, when you see the old one.
GL: The watch must be have many knowledge from the watchmaker and the knowledge of the
watchmaker is not, cannot give a young guy, you must have experience, the same when you make
furniture and this is craftsmanship. You cannot make the same with a computer, impossible.
??: What is the problem with using technology today?
GL: The feeling in the hand, your personality, your heart, blood, you must give in the product. Not
how I make cheaper, the best way is how I make better.
GL: I think the future is to make better things, not more. Mostly the big companies make more,
more, more, more and not better and this is another way and this is also my, is the success of
connoisseurs. They, the people feel this from connoisseurs.
GL: I am not the author of the music pieces no, I am the ___ or you have music ____, this is
GL: See they plays the same music, the same and it’s not the same. This the difference.
OFFICIAL WEBSITE: Gerd Lang, Chronoswiss Watches, ????