Ultimate Cars, Watches & Hi Fi S03 ep17 : Christophe Claret, Claret Watches, [?????]

Interview with Christophe Claret

Christophe Claret watches are an inspired reflection of watchmaking genius expressed through its most powerful manifestation: perpetual emotion. Playful, creative and unconventional, these “machines” are highly complex and original models intended for devotees of rare and subtly offbeat products that are nonetheless firmly positioned in the sphere of Haute Horlogerie. In his constant quest for three-dimensional innovations, Christophe Claret draws upon the best of traditions in order to forge his own legend. Like the great multi-starred chefs who practice the art of high gastronomy by working with classic products, he creates tomorrow’s watches while respective the immense legacy of Haute Horlogerie. His credo: “In watchmaking, everything has already been done, and everything has yet to be invented.”


Claret: … and to manufacture and … to make mechanical movement.

Claret: I start very young to make a watch, it’s always my passion now 22 years after the start of
my company in ’89 now I want to work with my name because I start one year ago my … I work
with some collaborator for the development of the marketing strategy and strategy of the brand.

Claret: Very young I have passion of the mechanic when I have 14 I have a motorbike and after I
work some little motor … watch.

Claret: I am French and I go to the school to Geneva for to learn the watchmaker and after I start
my workshop … four, five years I repair the piece for the collector and in ’89 I start my company
to …

Claret: For the manufacture now you have two structure, one for the manufacture 81 different
together we work for so my brand …


Jewellery Theatre Carravaggio

Claret: Why I start my brand because with the cash, … cash it’s very, very difficult for the
manufacture we have the work go down must to have a solution for to have more work.

Claret: I make many, many calibre, 64 calibre different for 80 brand, for me it is a passion to
always to arrive with something new to myself I have 40 project for the future, for me it’s my life.

Claret: For me the watch must be to arrive something with innovation with something crazy. Long
time ago I arrive with some project so crazy for my customer and he don’t want and I must to stand
four years for to sell because he don’t understand me. This is why I always start with seven years
ago … because he understand me and we work together for to make some crazy product together.

Claret: Always I am professional when very young my mother say oh he never finish because he
want always the perfection for my collaborator it’s … too now because I never satisfied. For me all
data is important, all the time, I dream and sometime I wake up in the night for something data for
my new watch for this, for this, many different idea come.


Jewellery Theatre Carravaggio

Claret: When you … the new product we work with sometime with the designer, crazy designer,
strong designer of with me and some two other gentlemen to my company and we work together
for to have perfect proportion, for me I push for to have perfect things very important for me to
work with the better designer to understand me what I want, to integrate all different complication,
different ideas inside the watch and to speak about the emotion of the piece we have studio movie
and a photography department and you make themselves me and special … for the video for …
two minute have … with the … avatar

Claret: For … I want to make some watch … some toy for boy because for me when you have a
watch I don’t want the people … and something sexy you can to listen you can to play it’s happy
watch, it’s important to have some surprise the peoples.

Claret: The difference we make … into my company we … with the special machine to arrive with
many more … of the process of the fabrication you … new first in the wall and for me it’s
important to arrive to make all piece perfect piece with many … and better quality because it’s
very important when you have 500 … all … perfect for to have good and when you look the detail
of the piece you understand what I said.


Jewellery Theatre Elements

Claret: I work long time with the tourbillon now we work some other things, we make many
calibre with many … we work for the … now we work for some really movement with new … for
the watch.

Claret: Black jack for example is the first in the world in ’97 I start the first calibre tourbillon with
plate and … and sapphire when I start with … I start with the first tourbillon … after many people
compliment me, I am the first for me I cannot to arrive with something you have.

Claret: It’s funny because … men cannot to play to the casino, no casino, no … with the
wristwatch he can to play, he have casino to the hand and he … 20 piece he is very, very excited
by this product.

Jewellery Theatre Fairytales

Claret: For my brand we start 90… and after just to 500 thousand Swiss franc, for example the
black jack is 180 thousand Swiss franc, some retailer … it’s why you don’t make more expensive.

Claret: For me my vision is the same of 1929 after the crash you have crazy years in France and …
after three years bad, bad, bad stressing economy you have very good come back of the work and
you have new crazy years and I make this product for these crazy years.

Claret: Always I anticipate generally I am right when I arrive to Basal I am so I sell 40 pieces
yesterday I sell 10 today just now one hour ago, 20 piece.


OFFICIAL WEBSITE: Christophe Claret, Claret Watches, ????