The Fashion Folk S02 ep5 : Amy Molyneaux & Percy Parker, PPQ, [London]
Interview with Amy Molyneaux & Percy Parker
PPQ designers Amy Molyneaux and Percy Parker are an energetic double act who began their label in 1999. They design a main line women's and men's collection and a highly popular jeans collection. With investment from Icelandic retail giant Bugar they expanded the company and opened their first shop in Conduit Street during LFW last September. They also have a vibrant record label called 1234. Vibrant colour and print are important components of their collections, which have become more luxurious in past seasons. Their jewel colour-block cocktail dresses have become something of a cult this year joining their ubiquitous perfect smock. Their PPQ skinny jeans are great favourites with the rock fraternity. Sienna Miller, Kiera Knightly, Lily Allen, Sophia Coppola, Kirsten Dunst and Amy Winehouse are all fans. Accessories - bags, belts and shoes - and a semi-precious jewellery range complete their collections.
PPQ: I’m Percy.
PPQ: And I’m Derek.
Now tell, I gather that’s where the PPQ comes from.
PPQ: Ah well that’d be a pretty imposing question if you want to put it like that.
Normally fashion designers tend to be sort of sort of solos why are you chaps a duo?
PPQ: … things about the more we think.
PPQ: Yeah and there are plenty of examples.
PPQ: Dolce & Gabanna. The Versaces.
PPQ: It’s good to have someone to argue with though isn’t it, yeah.
PPQ: Yeah definitely.
So in other words, you do something and she says ah, come on, you’re joking.
PPQ: Yeah, I mean what better way to start the day than a good row.
When you look at doing a collection twice a year, how do you work that out?
PPQ: It’s never as straight forward as that, it is literally we’re doing.
PPQ: It just kind of evolves and with each different theme you work in a different way. Like if it’s
a romantic collection you’ll do like romantic type things and look at, go to romantic places and if
it’s a hardcore theme then you go to hardcore places.
This particular collection we just watched, where does that fit on your barometer, romantic to
PPQ: It’s both. This one’s both. Well summer’s all about flowery dresses isn’t it and if you’re not a
flowery dress person, what do you wear? So we mixed it up, hard flowers.
PPQ: I’m more the romantic and she’s just dirty.
Are you both … or St Martins or
PPQ: Oh I did Sistine Politics, no that is serious.
… someone here from St Martins. They’re disappearing.
PPQ: No, I’m from central Lancashire I didn’t go to St Martins.
Do you know something funny, there’s very few St Martins fashion designers around these days.
PPQ: Maybe its had it’s day, I don’t know.
PPQ: Don’t know, I’ve never been there.
In your case, why did you decide to do fashion then?
PPQ: Um, I couldn’t find the right trousers anywhere.
Ah, that was it, seriously?
PPQ: Yeah, no seriously, so I’d go to a tailor and I would say oh I’d kind of like that’s how it
happened for me.
PPQ: London’s a kind of place for meeting people you know.
PPQ: We met in a nightclub that Percy was promoting and had a chat, couple of drinks, and
decided that we had the same ideas about things and we you know hung out, developed the
collection and then all of a sudden we had 60 shops in Japan.
PPQ: It’s the most horrific business you could ever wish to get into.
PPQ: You need to stay away from people that are into the same aesthetic as you as well you know
you can get involved with nightmare people if you just have like people that are into what you’re
into then you work in harmony.
PPQ: A part of what we’ve always done is never have a fixed strategy because you never really
know what opportunities are going happen or what’s round the corner, so we’ve always kind of
gone along with a rough idea of what we’re doing but I never wanted to know what I was doing
For you that’d be really boring.
PPQ: Yeah if you plan too much then you get disappointed if it doesn’t happen as well, you have a
like a vague destination but if suddenly along the way something else amazing comes up then we
do that too.
PPQ: Our customers are one specific type of person, they’re young or you know they might be the
mothers of, but generally they’re from rock ‘n roll fraternity so you know they want eclectic
clothing and that’s how they’ll wear it, whether it’s backstage at a gig or on stage or in the crowd,
that’s what it’s for, but we don’t spend hours worrying about you know what imaginary person is
going to wearing this clothing, it’s pretty there, I mean creatures … is prime example which is
living and breathing and that’s
Long, short hair?
PPQ: Oh no, that was Agnes.
So which one was Beatrice?
PPQ: Beatrice was out first.
OFFICIAL WEBSITE: Amy Molyneaux & Percy Parker, PPQ, London