The Fashion Folk S03 ep12 : Edward Meadham & Benjamin Kirchhoff, Meadham Kirchhoff, [London]

Interview with Edward Meadham & Benjamin Kirchhoff

English Edward Meadham and French born Benjamin Kirchhoff graduated from Central Saint Martins in 2002. The pair launched their womenswear collection, Meadham Kirchhoff, as part of Fashion East in February 2006. The pair have since won further shows with the scheme and have more recently been awarded catwalk sponsorship as part of NEWGEN scheme for the last 2 seasons. Defining their aesthetic incorporates a classic take on both bourgeois garments and hard street cultures. The continuous ongoing struggle between dark and light develops the label’s signature use of toughness against fluidity. The woman for whom they design is uncompromising, nonchalantly elegant, intelligent and melancholic.

 

12.51
For Meadham Kerchov and relatives myself and Edward and that’s it really you know.
15.59

13.00
Kostas: You just studied here in London?
13.01

13.01
Yeah we graduated from St Martins 2002.
13.05

13.19
It was about being honest and it was about being true and it was about being you know believing
the things that you really love and not have to bow to pressure from
13.31

13.32
Kostas: Commercial.
13.32

Jewellery Theatre Carravaggio

13.32
Well not necessarily commercial, commercial is brandied about like a dirty word, it’s not that, it’s
just being afraid of boundaries you know what I mean, and we just wanted to just really you know
he has the t-shirt … but yes you can wear them and you know to go beyond this idea of what is
possible and what isn’t.
13.52

14.06
A lot of the pieces are actually moulded fabric like we develop that this seasons to kind of
basically create a fabric that would always maintain its shape basically.
14.17

14.18
Kostas: Oh I see so that’s actually a structural thing too.
14.19

14.20
It’s not structure it’s, you can do whatever you want with it, it’s always going to go back to that.
14.26

Jewellery Theatre Carravaggio

14.40
Kostas: Why are you looking at that freeform or organic look is that, it’s almost like it’s a contrast
to everyone else’s.
14.46

14.47
It felt right this season. You know, it, I don’t know we wanted to do something that felt, … felt like
something that you just do that with.
15.02

15.15
Kostas: Why are you not doing sculpture or art, why fashion, why textiles? Why not steel and
wood?
15.21

15.22
Well I mean you know because there’s no I don’t know, why do you answer that question ..
15.28

Jewellery Theatre Elements

15.45
Design is something that you can apply to any sort of like anything you know it’s not a, we decided
to do clothes because it’s a media that we felt comfortable with, with the artists we collaborated
with this season have chosen a completely different media, yet we have very similar aesthetic and
very similar sort of end results in a way.
16.02

16.22
The artists we have collaborated with, Philip Vigard was basically a main inspiration for us this
seasons in terms of what he has managed to achieve with the two dimensionality of an object and
this idea of that and this idea that you can see something that looks like it’s actually very
voluminous but isn’t at all that is something that we try to approach for the season this idea of
flatness and emptiness and volume.
16.47

Jewellery Theatre Fairytales

17.01
Kostas: Well how do you guys find your inspiration for each season, just a mood or?
17.05

17.05
Well I don’t know it’s hard like you know last season we felt really horny we did something really
sexy you know like this season we felt really uuurrr and we did this.
17.13

17.28
Kostas: How did the show go for you?
17.30

17.31
Ah well, ask him I mean he watched it.
They made everyone cry. The show was so good, it was so beautiful.
17.39

OFFICIAL WEBSITE: Edward Meadham & Benjamin Kirchhoff, Meadham Kirchhoff, London