The Fashion Folk S03 ep5 : Osman Yousefzada, Yousefzada Fashion, [London]
Interview with Osman Yousefzada
Osman Yousefzada, has created a distinctive signature for his label. Osman Yousefzada studied Fashion Design at Central St Martins then launched his own label in September 2005. Exclusively available at Browns is Osman Yousefzada first pre-collection of his best-selling styles. The designs are tailored, architectural and will flatter all women. Celebrity fans include Thandie Newton, Mary Kate-Olsen, Charlize Theron, Kerry Washington, Jemima Khan, Lily Cole, Kate Moss, Alice Delall and Alek Wek
Osman it’s about … intelligent global travel, it’s about purity of line creating the perfect dress the
perfect amount of volume somewhere, playing with shade, it’s about new silhouettes really with a
little bit of an art bent to it.
Inspired by a picture I saw of … Winder when she wore a white dress when she went to see
President Nixon in 1971 so that was my starting point and I took her into this sort of journey
through North Africa and through Japan.
I grew up in the industry, my mother had a dressmaking business so it was very natural for me,
yeah in Birmingham yeah. So I grew up in …
Kostas: So you’re a Brimmie as well.
Yeah I’m a Brimmie yeah, definitely.
I’ve always wanted to do one colour and it’s quite difficult to actually pull off and I felt we were
working on it for about a year or two until I felt strong enough to actually pull it off.
My mother has five children and I was the only one interested in actually making clothes from her.
She had her own dressmaking business, people coming in to have made to measure, I like the
tailoring and that’s really where I spent all my time apart from school from the age of nine,
I mean all over the world basically, that’s the whole thing, that’s what I did with the Cuney
collaboration which I’m doing at the moment, … Osman which is all about … travel items in the
world it’s all about travel really and it’s all about sort of world cultures but then just normally
world cultures are associated where you carry your wealth on you and you are basically either sort
of like either super ethic but I really pare all that back and strip it away.
I went to design school at St Martins. My mother is still very kind of like, not very influential but
she always still talks about my clothes, she said I need, it’s too pure, it needs to it needs to have
more embellishment and stuff like that but I mean
Kostas: In other words you pare it down to the simplest, but that’s very Bauhaus, very German
Yeah no definitely.
Kostas: But again why, why do you
Because it’s an antidote, my mother was about embroidery, my mother was about everything
which is actually big flowers and big prints and stuff like that.
I was born in Birmingham, my parents are from Afghanistan and basically I grew up sort of
everywhere all those experiences yeah.
The pockets were, I wanted to make them quite easy, they actually soften the look they make it
more casual, if you have a very strict shape and it’s white you need to actually make it softer and
casual and I think pockets do that you know. Because you know, hands in your pockets, that’s
really kind of easier.
London is actually very exciting, I don’t you know, Paris is the old powerhouse, New York
obviously has the commercial sort of element to it.
Kostas: Is this the breeding ground do you think?
I think it is a breeding ground yeah, I think a lot of ideas yeah, people actually come and have a
My work is about global references, ethnicity and bringing them out into a sort of fashion I mean
very pared back look, it’s not about where ethnicity is normally associated with sort of like either
boho or sort of over putting excess, mine’s about less of the jangle and really pared back.
Someone had actually sewn up the slit of the dress so we had to a model … walk so we had to
uncut it, it was fine it was last minute yeah.
OFFICIAL WEBSITE: Osman Yousefzada, Yousefzada Fashion, London