The Fashion Folk S03 ep8 : Ashish Gupta, Gupta Fashion, [London]
Interview with Ashish Gupta
Ashish Gupta is about colour and fun with a fifties twist. Baggy halter-top pleated mini dresses were styled with spandex tights as Ashish’s first looks of the collection. These mini dresses were made in a simple cotton fabric, which had a sparkle finish within the fabric. This same fabric is later carried over into his punk off the shoulder oversized jumpers. Small cardigans and tweed coats were layered on top of printed dresses and shirts. Many traditional items such as trouser suits were more relax with a loose fit. Track suits in burgundy and midnight blue were loose fit as well. These track suits are comfortable chic yet stylish with a cute pump. A signature motif this season for Gupta is his multi-rainbow colour sweaters and dresses. This motif is full of small threads intricately splashed all over which are reminiscent of jumpers from children of the 80’s. Stretching back to the 50’s, Gupta designed poodle skirts in funky colours with layers of tulle slips underneath to give a dynamic flare. These key skirts were simply styled with tanks and sweat shirts with political slogans such as: “Children are Special. “ Gupta is a budding new talent who is catching the true spirit of London style.
The name actually means blessing, as a brand it’s glamour, it’s sportswear it’s just quite a lot of
things but it just kind of melts into just special little brand I think that
I’m quite obsessed with American sportswear, I’ve always had a thing for American sportswear
and I’m really obsessed with glamour like really old school kind of like you know Joan Collins,
Bob Mackey kind of glamour and so I thought it was quite logical to just try and mix the two up
and see what happened and that’s kind of what I’ve done with my brand.
Kostas: Why fashion?
Do you know I have no idea, I’ve just always loved it.
Kostas: Just fell into it?
Ever since I was a little boy I’ve been obsessed with it.
Kostas: At what age did you then act on that to learn the craft, and take it seriously.
Kostas: And then you came to Royal College.
Okay no I went to St Martins.
This for me was kind of like organic escapism but a more kind of relaxed escapism and I think it
was partly like just like dreams and just it was a little bit more romantic a little bit more kind of
just chill out and a bit sexier, I think it’s divine … I was just kind of like … lovely, lovely no
actually I’m going to do a collection based on that so that would be my little practising.
I rang them up because I’ve been quite obsessed with sportswear and I love all their … and
everything and I actually just got in touch with them and they were actually quite excited because
they really like what I do and we thought it would be quite a cool thing if I did almost like a …
I was really looking like youth culture as well and then I actually thought it would be quite
interesting to try and do like glamour funk and not do the usual kind of retro move and thus kind of
what I was trying to do was like mix it up with something quite soft like flowers and ice cream.
Kostas: Is it a tough game the fashion business?
Yeah it’s a tough game.
Kostas: In terms of inspiration every season where do you look for cues, what’s your
Anywhere and everywhere.
Kostas: Some of the funny things that have happened during the show that have amused you.
Nothing’s amused me. Things have worried me, but nothing’s amused me.
OFFICIAL WEBSITE: Ashish Gupta, Gupta Fashion, London