The Fashion Folk S03 ep8 : Christos Hatziviliou, MED, [Athens]
Interview with Christos Hatziviliou
MED is about the modern sophisticated icon of men and women and I enjoy making this outfit
underwear and swimwear for people that they really like it themselves and they want to have
something special. MED is all about details, it’s great fitting and modern shape and very particular
It’s from Mediterranean and because I am Mediterranean guy and so it’s all about the passion and
… we say of Mediterranean people.
When I started this it was ’92 with my brother Timmy. We had a vision of making a line very
elegant and very sophisticated that we couldn’t find underwear and swimwear of this style.
It was really the beginning of underwear fashion. It wasn’t easy because of the Greek crisis, it was
the time as well, you know I was ready for this crisis because when I started it was almost the
It’s all about the body you know, you go really back in the past, Greeks used to really love our
bodies and be very proud and keep our shape you know 1,000 years ago so it was something like a
vision about to do more things about that to give you know something more.
I study in Florence when I was 17 the same time I was in the university in … my home town I was
trying to give exams and take my diploma so I had a base but because I start exam but then I really
love it so I try to do more things by myself and when I came back to Greece I try to do something
really special and start with my brother Timmy and make things you know in underwear and
I try to make underwear and lingerie more different. I use materials from other like shoes
accessories but I make of course I make I customise this for my label and for my designs but it was
very different materials than the other designers who found they were used to that time. I had
metal accessories or studs, yeah, kinky stuff, I really started with kinky stuff it was the beginning I
did something really different so wow what’s this you know it was really successful in Germany,
Austria and this because people there they want they like, you know because it’s cold and they stay
in their houses during the winter you know they used to have kinky underwear you know to have
It’s all about outfit, fashion outfit that a girl can wear it in a club or at home at the same time that
show has this new outfit with underwear and pleasure wear so I combine this. It is very different
the result, you will see.
My mother is the financial director of the company so she is very happy about seeing just work
with her sons. I am the older, I’m two years older than Timmy, I think Timmy is very successful
businessman so he could do it another way as well, he could do something different but he believe
in me so he was always next to me.
I do fashion as well, I do outfit, clothes as well now but it’s totally different, absolutely different
you know to make underwear and lingerie because it’s all about the fitting, it’s how comfortable is
lingerie and of course it’s fashion you should make very special garments.
Especially for women you should know how to get a shape to the breast so because it’s every girl
has different breasts, cups.
Kostas: Did you do any research on this.
Kostas: Did you grab enough women
I can do another way, I should do it so I did it. And I still do it.
I was in Paris, I participate in an exhibition … in Paris in September and I show my new collection
it was really nice, I am very happy about all this, the contacts and the client the new clients I met
there and so it’s something that it’s international for me this style, it could be everywhere.
It’s very difficult the way you approach underwear or swimwear. Swimwear because you know
because I’m Greek they enjoy a lot sun, the water on this during the summer and they have a house
in Mikanos and all the summer there so it’s I enjoy a lot swimwear and it’s, I design this only once
per year. Underwear it’s two times per year. The collection, I have two collections so swimwear is
very different and it’s very colourful, you can do more things you can have more different styles
and use more a lot of different materials and combine them. Underwear and lingerie is very
different, it’s, you should find more delicate fabrics.
I think it comes from the personality of the woman this but yes there are lingerie that they are very,
very sexy and you know … the talent of the designer should be like you know not just the idea but
to make it more sophisticated to give this icon this style that it’s sexy but at the same time it’s very
I did things really sexy in draft but I enjoy the time and I want to do it you know I had to do
something really different and I had this very strong even my shootings, my photo shootings and
the fashion shows were different but I should do it because now I do different style and it’s coming
very natural this.
Yes I have gay clients and I’m happy about this. Gay people they like new things they try they
really like to try new things so I’m very happy to have gay clients.
The way I see gay people, gay guys, now they like this manly style. Once upon a time it was more
feminine, they really things that they are a little bit retro even retro the style … and all this so it
comes back again and so it’s the same style for gay and straight guys for me.
My biggest market for the moment is the Greek market, we start to have clients all around the
world. We have orders for Miami, Paris Los Angeles, Sydney.
I remember a beautiful girl in a big club here in … in Athens and I said my God this outfit is very
familiar to me, it was night dress and this girl was so beautiful and she put her MED night dress, as
a dress, it was very light fabric, very transparent and she wear it like you know to go out to a club
so it was very wild my God with the very short boxer you know and so it was amazing really.
OFFICIAL WEBSITE: Christos Hatziviliou, MED, Athens