The Royal Jewellers S01 ep17 : Moussaieff Jewellery [London]
Interview with Alisa Moussaieff
LONDON- Alisa Moussaieff- Royal Jewellers and dealers in multi-million dollar jewels in the world.
Middle Eastern buyers are highly sophisticated shoppers, they don't want last years fashion, they want next years fashion. You've got to build a piece of jewellery keeping in mind that you may have to change it for them in a couple of years time, if they are fed up with the style.
The jewellery business is all about enhancing the value of the stone, which you
put into it. It is the workmanship, it is the design, it is the finishing.
This company was created in London in 1962. My husband is the son of a
jeweller and the grandson of a jeweller. His great grandfather was a precious
pearl and precious stone dealer. My husband's family comes from Bukkara
and over there his grandfather was already a pearl and gem supplier to the
rulers of that country.
Gems and jewellery go together. You cannot create jewellery unless you have
the gems to do it, and you need plenty of gems. You need to have a handful of
toys or baubles to throw on your table.
KM – Yes
To organise them, to reorganise them and get your idea going and then when
this is done, you maybe put pen to paper and perfect it. Basically what you
need is a lot of patience.
KM – Really, why is that?
Because it takes a long time to collect a range of something decent.
KM – What is your favourite part of this business?
It is the real, real gems. The real, real high-class, high quality gems, the rarest
of the rarest. Not everybody is willing to put the cash money on the table if
they see a rare piece, to grab it. To grab the opportunity, to try to get the best
possible price and buy it. We were very luck to purchase a red diamond. I think
we are the only ones in the world who bought one. We bought it a couple of
years ago, we still have it in stock, we are not rushing to sell it, because it is
just one of those pieces, which enhances your collection.
When a customer comes in, he has got the right to see the top of the top of
everything there is. So I cannot really tell him that today I only have one pink
diamond, I have got to be able to produce a collection of coloured diamonds. I
have got to be able to produce a collection of sapphires, emeralds, rubies and
of course the normal good old fashion D flawless.
KM – Do you deal in 100 Carat diamonds?
Yes, we do.
KM – Why are you so quiet about it, by comparison?
I suppose it is a difference in style. We do have our clientele who knows us
and with the publicity you get a loft of the riff raff - we have never advertised it
up until now.
Middle Eastern buyers are highly sophisticated shoppers. They don't want last
year’s fashion, they want next year’s fashion and you've got to build a piece of
jewellery, keeping in mind that you may have to change it round for them in a
couple of years time if they are fed up with the style.
KM – Have you had some very important stones pass through your collection
that is well known? Like the Taylor Burton Diamond or something like that?
Oh we owned that diamond.
KM – I think it has gone around a few….
Oh yes we did own it, sold it - only once. It happens that you buy a stone two
or three times.
KM – What is the most precious stone you ever had the opportunity of passing
through your hands?
The rarest one obviously is the Red Diamond I have been talking to you about,
now this is certainly the rarest thing that has appeared. We have had 100 carat
KM – One hundred-Carat!
Which is extremely rare, a D Flawless of 100 Carat as well. There have been
quite a few around over the years.
KM – I am glad you put it that way.
It is a lot of money but I wouldn't say it is the rarest, it is still a very important
stone. We have a very close relationship with cutters who would take us in on
a deal like this. They would tell us at the ground floor, "We are buying this
rough do you want to be a partner?"
It is a very fine balance of what we would like to have and what the rough
lends itself to at the end of the day. If the rough lends itself to become an
octagon, there is no sense for me to ask for a Marquis because he would lose
half of the material. But I give him the indication that these are the possibilities
I would enjoy most and then the cutter has got to show his skill by getting it as
close as possible to that end.
KM – You really cannot afford to be stuck with too many 100-carat diamonds!
No, you can't.
KM – It is a real gamble in a lot of cases!
Well isn't every business a gamble?
OFFICIAL WEBSITE: Moussaieff Jewellery