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The second
generation of pearler under Nicholas Paspaley Jnr continue to produce
priceless gems of nature's art.
The late Nicholas
Paspaley, pioneer pearler of Broome and Darwin was a man of some
ambitious design; a visionary who battled both the tempestuous forces
of nature and the aggressive tides of fate in order to help the
sea to produce it romantic gem - the pearl, and as perfect a pearl
as is humanly, and in nature possible to create. From his early
dream where the pearl-producing oyster shell was the focus of his
world, surmounting the odds to produce a pearl in the Australian
South Seas that would have no peer. Paspaley Pearling Co. has grown
into an international entity that has redressed the balance. The
world has become Paspaley's oyster.
His three children,
Ros, Nick and Marilynne are all integral parts of the Paspaley operation
which today encompasses pearling as the primary and most important
element of the portfolio, but with expanded interests and investment
including an import/export business in New York, real estate holdings,
a design studio, shipping, retail outlets, in a vast organisation
that spans South East Asia, the United States, and the far Western,
Eastern and Northern ends of Australia.
Paspaley Pearling
Co. has grown to embrace a corporation structure and logistics with
over 400 employees but the nacre of the company is the triumverate
of second generation Paspaleys. It is also a multi-million dollar
operation whose longterm prospectus has proven even in the short
term to augur untold benefits both financial and in terms of prestige
and profile, for Australia.
But it is pearling,
perhaps the most romantic of the alliances that man enjoys with
the sea but also the most fraught with difficulty, gamble, and the
mercurial nature of nature herself, that remains the "first,
second and third love" of the late Nicholas Paspaley's three
very different but equally enamoured children.
Nicholas Paspaley
senior was by all accounts a determined man, the slings and arrows
of sometimes outrageous misfortune and the immense capital outlay
that are the twin intractables of pearling, frequently testing but
never taking their toll on the Greek born pioneer. Where his peers
surrendered to the inanition of a volatile trying industry, Nicholas
Paspaley developed new ways of thinking; of acquiring and dealing
with new knowledge and technique; forming alliances very early on
with the Japanese, the world leaders in pearl culture and ultimately
establishing his own distribution networks when the original connections
had outlived their use.
Yet it was only
really in 1980 that the future of Paspaley Pearling Company as it
is today became remotely apparent. Since then, Paspaley's results
are unparalleled. Apart from the capital outlay on the most state-of-the-art
technology it is the inherent respect with which the shell, the
most important element of the business is treated, the time invested
in its daily care that guarantees to some more specific extent their
peerless results proving that dedication and hard work above all
else, are the most valuable personal virtues in this industry.
"Pearl
is not actually a natural resource - the shell is the natural resource.
"It is our skill that puts value added to the shell",
says Marilynne Paspaley. "It is an Indigenous industry that
is incredibly important in this country and highly prestigious overseas.
We are exporting the finest pearls that can be found anywhere in
the world and that is very prestigious for Australia".
Throughout the
early, struggling years, there were several forays into other areas
in order to support the vision that had yet to become splendid,
to keep the pearling business going.
Indeed, after
ten years of experimentation with new systems put in place by Nick
junior, the incremental rewards were only beginning to materialise
just before his father passed away, in the early eighties. And they
continue to grow. Beyond perhaps even Nicholas' most ambitious designs.
Master Pearler
Nicholas Paspaley's legacy is palpable both in respect of the business
that he founded through persistence and vision, and in the philosophies
- personal and professional of his children. All three are as determined
and passionate about pearling and their individual roles and contributions
to the maintenance and expansion of the company; pragmatic and respectful
in terms of where diversification can and should occur and committed
to the original intentions of their father, whose overall view of
pearling was, by necessity, less a commercial enterprise and more
a way of life. It's a tall order whose largesse of reward prerequires
massive risk.
"Nothing
in the world could be more interesting to me, it is such a diverse
industry", says eldest child Ros Bracher. "It was something
my father started and he encouraged us all to participate in it
from a very early age".
"I never
doubted it, not for a minute", says Nick, middle child and
only son whose professional future was assured from childhood. "As
a child, I'd never had a holiday - after school and every vacation
I would go and work with my father".
"The business
is in your blood and your bones", says Marilynne, youngest
of the clan and the most recent conscript to active Paspaley duty.
"not only that, we all love it with the same passion....and
it is a fascinating business - you can't help but be involved because
it is so exciting.
"Our father
was a very wonderful man and he has left me with so much that is
important in my life that has nothing to do with business",
Marilynne continues. "It was his approach to life - his priorities:
he was a very honest and honourable man. At his funeral, our Japanese
employees - the men - were weeping openly in public and that is
not a common sight...not a common sight at all. Family was very
important to him and people were very important to him, but honesty
was also vital. He didn't need to impress them; he didn't need to
cut corners or to tread on anyone to achieve what he wanted. He
didn't need to make money fast because if he did he wouldn't have
been in this business. There were a lot of people who could be in
pearling today who were there when he started but they just couldn't
see the dream. He had the dream, but not only did he have the vision,
he had the commitment to pursue it, to stick by it, year after year,
decade, after decade".
The Paspaley
girls harbour very vivid memories of a unique upbringing in an even
more anachronistic household headed by parents who differed from
those of their peers in both style and profession. Theirs is a very
strong and affectionate image of their father and the very elegant
Vivienne Paspaley who left Sydney society to marry the pearler from
Darwin. Marilynne paints a portrait which could have been taken
from the pages of a Neville Shute novel or any one of the period
stories that have formed the basis of Australian cinema. It was
a culture shock made all the more real by the fact that one was
not talking of another country, rather another town that to all
intents and purposes, could have been another world away.
"Our parents
were not like anybody elses because they were both remarkable people.
My father, in his business and his attitude to everything was different.
"My mother
would never go anywhere, even if it was just shopping - without
wearing stockings - in 350C heat, 99% humidity. She would look immaculate!
I have memories of my mother turning up to school to give me my
lunch wearing a magnificent picture hat, beautiful dress stockings,
high-heeled shoes and gloves!"
Growing up in
the far northern port of Darwin nonetheless has instilled in all
three Paspaleys an ingenuousness and lack of pretension in approach
and philosophy that is as rare in the international world of haute
jewellery as the precious gems they cultivate. Although boarding
school and tertiary educated in the city with a personal penchant
for the world of art and precious collectables, her responsibilities
in overseeing the business mean that today, Ros Bracher spends most
of her time in Darwin, a situation that appeals to her notion of
quality of life.
"Our father
was a master pearler and I supposed he just presented as someone
who produced pearls and had ships and we lived in the 'vast frontier',"
she recalls. "Darwin back then? Well, my own recollections
were by comparison - how very different Sydney was!? I couldn't
believe the Paddington terraces - that people could and did live
so close to each other and not have huge gardens. To me, Sydney
was odd, not Darwin!"
"Although
I have a place in Sydney, I spend most of my time here in Darwin
and I simply love the lifestyle here. The casualness of the whole
place - the informality. It just appeals to my nature".Marilynne
recalls a childhood of carefree sunny days, tolerance and social
laissez-faire where the by-products of urban preoccupation were
non-existent and the most virulent social affliction was gossip."It
was a very small town and it was really wonderful to grow up there,
a very safe and innocent environment".
After their
university educations, both girls waited until the time was right
respectively for them to share in the running of their father's
organisation.
Marilynne's
subsequent experience is eclectic and as far removed from the shell
farms and luggers of her childhood as Sydney is from Broome. Working
variously as a radio announcer for the ABC and in public relations,
Marilynne was employed as an actress, a career to which she is still
in some part committed, when Nick called her to help set up the
retail side of Paspaley Pearling Co.
"I didn't
follow the line as strongly as the other two", she says. "I
chose another path early on and I was committed to that path but
they needed me. Nick simply phoned me and said that at the request
of the West Australian government we were building a retail showroom
in Broome to display our Australian pearls to the tourists and would
I please go and help set it up. I was still working as an actress
and I planned well ahead so I knew that during that period my energies
would be committed to that project. However, when I went there,
I fell madly in love with it and with Broome, and I am only too
happy to still be involved".
Paspaley Pearling
Co., is today, a synergistic structure, with family members actively
involved at every level of operation. Marilynne's natural exuberance
makes her the perfect communicator for Paspaley retail; Nick and
Ros meanwhile share the administration whilst Nick also applies
his experience to the practical side of pearling itself and to international
negotiations. Marilynne's ex-husband, Russell Hanigan, manages Pearls
Pty. Ltd. in Broome which controls the family's famous Kuri Bay
pearl farms and Peter Bracher, Ros' husband handles the company's
legal work. "Our family members are hands-on people",
says Marilynne. "They are on the farms, on the ships, in the
shipyards, everywhere....".
She explains
how the retail side of Paspaley Pearl Co. is but one more recent
forum for presenting the natural beauty of Paspaley pearls to the
world. In actual fact, the family jewels have held pride of place
in the showrooms of the world's foremost jewellery houses for many
years. "We have the finest and largest collection of South
Sea pearls in the world", she says. "And we have also
supplied the world's most important pieces to its most famous jewellery
houses. Our pearls have held pride of place in Tiffany's, Cartier,
Chaumet, Bulgari, Harry Winston and of course, Mikimoto just to
name a few. People have also paid tremendous prices at international
auctions to own them. One strand of our pearls set a world record
at a recent Sotherby's auction in New York. The price was US $2.2
million and although the bidder was anonymous, we understand it
was Frank Sinatra.
"Pearls
are so beautiful in themselves, a setting should be there really
to enhance the natural beauty of the gem", adds Marilynne.
"We prefer designs which complement a truly fantastic pearl.
The styling should be a platform to hold the jewel and when you
work with pearls of our quality, this is possible. This design philosophy
is something we are looking to develop in upcoming designing talent
in Australia".
For Nick Paspaley,
growing up on the luggers, around divers and in the environs of
the pearl farms, implied a career that was largely a foregone conclusion.
He was groomed as heir apparent from childhood, working and learning
alongside his father before taking out his first boat at age twenty.
He joined the
company full time in 1972 bringing with him the spirit and enthusiasm
to innovate that is characteristic of a new generation. Almost immediately
he set about planning revisions to and improvements in the traditional
methods that had been initiated by his father's Japanese partners
in accordance with their prevailing environments but which were
to his mind, inappropriate for the Australian conditions and shell.
Patience was the most valuable attribute, as the new systems took
years to develop and implement.
"The old
system, which I call the 'Japanese system' is basically what my
father inherited when he started his joint ventures with the Japanese",
explains Nick. "they came to Australia and brought with them
their pearl culture system which was based on their own industry
and was, at the time, the only system in existence in the world.
Applied without adaptation, it just didn't suit the Australian shell
and the Australian conditions. The results were terrible but they
were the results that the world accepted. In the first ten or fifteen
years that pearl culture existed in Australia, those systems never
changed.
"When I
joined the industry then, naturally I accepted that the old Japanese
systems were the Bible. There was tremendous resistance from the
Japanese to change anything because they were sent to Australia
to implement those systems and were instructed to adhere to them
under any circumstances. but in working with these systems, I had
the uneasy feeling that we were working against nature, not with
it.
"You see,
in the early days the business wasn't anywhere near as profitable
as it could have been, "he says frankly recalling what drove
him to reorganise the foundations and ultimately redirect the fortunes
of the company. "It was damn hard work you know, and I don't
think that I know of any other business which is harder.
"I could
see a lot of money was being spent and a lot of work was being done,
and at the end of the year, only a very small quantity of pearls
resulted, and of those there were a very, very few nice pieces.
I thought it was such a waste of opportunity. There was a lot of
incentive to change the way the industry operated. This is a very
capital intensive business and requires a lot of costly equipment,
so naturally there was a lot of resistance to this change. I wanted
to harness nature to grow the pearls for us not to fight against
nature as the industry was doing at the time".
Nick's ideas
were seen to be revolutionary to the point of near folly. They involved
literally beginning at the bottom of the seas and reworking all
the way up the ecosystem to the method of production, all of which
obviously required tremendous financial outlay. And although Nick
understandably prefers the details to remain anonymous - "I
don't want to tell the world how to tell the world how to make pearls
like we make them" - and indication of the reverence with which
his objectives considered the welfare of the pearl shell lies in
the fact that Paspaley take the entire shore crew to the shell,
the mountain to Mohammed rather than risk compromise in the production
of the pearl.
"Today,
our organisation is quite complex. We have ships and shipyards to
make sure that the vessels are kept in good condition; management
and marketing structures, laboratories; workshops that make our
own specialised machinery for caring for the pearl shells we even
make our own workboats and launches to our own specifications. Because
of the scale of our enterprise, we have to have these support systems
and we employ approximately 400 people to do just that". Amongst
that number, is a team of workers whose sole task is to care for
their allotted number of shells during the growth period. Each day,
they clean the shells of marine growth, maintain the baskets and
the rafts so that any inclement weather will not impede the development
of the gem.
"It is a combination of things", answers Nick in near
conspiratorial tones as he talks with some reluctance about what
it is that makes the difference between a Paspaley pearl and those
that would be princess of the trade. "First of all, we probably
spend twice as much as anyone else in the world in investment to
produce it. And apart from your technique, the quality of the pearl
that you produce depends to a large extent on their amount of care
and attention that you give it.
Today, the Paspaley
portfolio is varied, international and highly diverse in nature
with other interests ranging from real estate holdings and shipping
to farming, an import business in the United States and Wall Street
property investments as but a few of the new Paspaley concerns.
These, along with the planning, preparation and production of the
all-important pearling, keep Nick and Ros extremely active and highly
focussed on the operation and growth of the company.
As a result,
Nick finds that his presence is increasingly required in boardrooms
rather than on the deck of his beloved luggers but: "I make
sure that I spend at least two months of the year at sea, hopefully
three. You know", he adds thoughtfully, "it is very romantic
making the pearls but making the business stack up organizationally
is a tremendous amount of work. If I ever decided to retire, it
will be to get away from the tedious side that goes along with it.
Then, I might make a few pearls just for pleasure".
It is still
the making of the pearls in nature and the people who re essentially
attracted to the lustrous wonder of the gem that continue to intrigue
and delight the Paspaleys. Like the American fellow currently en
route to Australia for a Paspaley pearl auction and accompanying
golf tournament, who wrote to Paspaley recently telling them of
the offer of a partnership he had received in a pearl farm. An attractive
proposition indeed, but as he wrote, 'who wants to compete with
the Paspaley pearls?'
"You meet
wonderful people", affirms Nick. "I have a tremendous
amount of respect for the Japanese and their way of doing business.
Their work ethic is just remarkable and I think that the thing that
has fascinated me most about business is being able to deal with
the Japanese in an industry that is theirs. I am not selling to
them, I am selling with them and now we have a common business,
a common bond - we work together, we produce together and we sell
together.
"I'll tell
you another interesting thing about this business, most buyers are
very wealthy whether they are companies or individuals and most
don't have to buy pearls at all. They are mostly doing it for pleasure.
One fellow recently paid $150,000 for an individual item at an auction
we held a little while ago. I congratulated him and told him that
it took a lot of courage to buy that particular piece. He just smiled
at me and said, 'well, I don't know if I can sell it, but I don't
mind keeping it anyway".
But for all
the glamour, romance, finance and seductive distractions of an industry
that has piqued the interest of writers fired the tempestuous passions
of a myriad sea-faring characters and sealed with gracious certainty
the affections of lucky recipients the world over, pearling per
se remains "the primary passion" of the late Nicholas
Paspaley's three children, the values he installed in them being
that of the family and the real value of the profession.
Talk of the
third generation and designs on their own pearling future is inevitable.
With Marilynne's three boys, Ros's two sons and a daughter, and
Nick's son and daughter, the dynasty seems secure. Now that the
apprentices have become the masters it will be interesting to see
whether history will repeat itself as it so often does with large
family businesses.
"Yes",
laughs Marilynne, "we have enough kids between the three of
us to carry on. And the company is large enough for them all to
find their own niche if", she adds with caution, "they're
interested.
"I think
that it is extremely important that Ros, Nick and I have a similar
feeling about life and the company. The next generation would be
wise to follow the ground rules; number one, that there is no rush.
Success comes from hard work and dedication and most of all - hands-on
participation. That is very important and I think that if it is
followed through it will continue to be a strong successful company.
And that", she adds firmly, "is enough".
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