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The words
colour, fantasy and glamour are invariably used when describing
a Scassi creation. The same words can be employed as aptly in a
chronicle of his career, and a life which has led from snowy Montreal
to a year of antipodean contrasts in Australia; cruising through
the warmth and colour of the South Pacific on the way, to the heady
days of postwar Paris and back to North America and a future in
New York fashion.
Arnold Scaasi
is the last of New York's custom designers. Others make clothes
to order but Scassi designs an original couture collection twice
a year which he presents to clients and the fashion press in the
tradition of the great Parisian couture houses. More importantly,
he is a true couturier in that he realises couture is not meant
to dress everyone. He tempts and titillates wealthy women with all
the luxurious materials available and in doing os is one of these
people responsible for keeping all the artistry of high fashion
alive. Even his name reflects his commitment to glamour - he reversed
the spelling of the original Isaacs to capture the more exotic sound
so in keeping with his clothes.
Scassi was drawing
and painting by the age of three, but it was not until he was fifteen
that he took the first steps along the road that would lead to his
career as a couturier. Leaving his home town of Montreal he travelled
with his sister to San Francisco and boarded a ship bound for Australia,
where he would live with an aunt and complete his final year of
high school.
His aunt Ida,
originally married in London to one of the Sassoons, had been windowed
early and her subsequent travels led her to Australia where she
met and married a Mr. Wynn - well known to Australians in the context
of Wynn's Wines and Liqueurs. (His son and grandson now operate
the Mount Adam winery in South Australia)
Melbourne in
the forties was experiencing something of a cultural boom, reflecting
the ample leisure time of a flourishing economy. The A.B.C. was
promoting the establishment of a symphony orchestra in each state
capital and organising visits by international music celebrities.
A small amount of European films were beginning to reach Australia
and post-war migrants were making impressive contributions in the
fields of culture and fine art.
In the midst
of all this, Aunt Ida appears to have been most prominent. A very
definite woman, she ran an extraordinary household in Toorak and
Scaasi was introduced to the likes of Isaac Stern, Yehudi Menuhin
and Joan Sutherland (whom he later dressed in New York).
The year in
Melbourne was profoundly influential on Scaasi's life. "Coming
from Montreal, which was really quite provincial then, it was a
very glamorous life," he recalls. "My aunt was a woman
who dressed in Channel and Schiaparellim so I always had that background
of wonderful clothes. At fifteen I was thrown into a whole different
world - the experience was extraordinary and I became, I suppose,
sophisticated at a very early age.
Ida was responsible
not only for the introduction of glamour, into his life she also
forced they young Scaasi to make some decisions about his future.
Together they plotted a course, deciding upon commercial art and
a career in advertising as the first option.
Scassi hated
commercial art and between he and Ida it was decided he would become
a dress designer instead. Man years later, he still speaks in amazement
of a city with inner-city beaches, and remembers Australians as
warm and friendly, but it was time to leave Melbourne and he returned
to Montreal and enrolled at the prestigious Cotnoir-Caponni School
of Design.
Almost immediately
his talents surfaced. "I was a very good technician, I loved
draping, I created unusual shapes and I had a very special colour
sense. It all came out very early, from the minute I began to do
the courses really." More than these attributes it was his
originality that singled him out from the other students, and by
the end of his second year, people were clamouring for a Scassi
design. One of his professors reported: "A student must cope
before he creates, but this was not the case for Scassi.
He would start
copying and end by improvising. His finished model did not resemble
the original at all. he was truly creative." Scassi finished
the three year course in just twenty-seven months.
From Montreal
it was on to Europe. Paris in the early fifties was an exciting
time. During the war, London's "Daily Mail" had polled
readers on which war time hardship they minded most. The most common
answer surprised everyone - "Women in Uniform", came the
reply. Fashion houses worked quickly to dispel memories of wartime
privations and shortages, using rich fabrics decorated with a riot
of beading, embroidery, laces and braids. Dior had launched his
ultra-feminine "New Look" in the spring of '47 to thunderous
applause, and couturier and customer alike delighted in a fashion
that rivalled those created by Worth and Pacquin at the turn of
the century for opulence and elegance.
Scaasi was in
the midst of it all, studying at the Chambre Syndicate de la Haute
Couture Parisienne, revelling in the revival of glamour. "The
Couturier had come back into its own after the war. It was a marvellous
time for clothes; it was the last moment when people were glamorously
attired and weren't afraid to get dressed up.
"It shaped
me enormously. As a student at the Chambre Syndicate one went to
all the shows' to see a Dior collection or a Balenciaga collection
at that time was completely, totally inspiring."
In fact it was
Dior who encouraged him to return to America, even though he was
prepared to offer the young Scaasi an apprenticeship the following
season. "Dior said to me, 'Arnold if you have the chance to
work in America, why stay in Europe? America is where the future
of fashion is, and it would be an extraordinary experience for you."
Following the
zeitgeist and Dior's timely advice, Scaasi went to New York in 1953.
At the time there was a dearth of designers; specialty stores, and
major department stores like Bergdorf-Goodman all had departments
that made clothes to order, but the idea was that the manufacturers
went to Paris, bought the models, then returned to America and copied
them. Scaasi was introduced to Charles James, one of the few designers
upholding couture standards in America. James, noted for his innovative
shapes and cutting techniques, offered Scaasi a job that first day
in New York. Scaasi laughs as he recalls how stunned he was by the
"enormous sum of $45 a week that James offered.
By 1957 Scaasi
was ready to strike out on his own. With $2,000 in savings, a seamstress,
a tailor and a small studio in Manhattan he opened a fledgling business.
Rather reluctantly it seems, he started with ready-to-wear; all
the signs were pointing to its predominance in the fashion area.
"Ready-to-wear then was... well, not boring but you never felt
that you could make a couture dress for ready-to-wear. Still, that's
what I did' I went to Europe and bought my fabrics the same way
the couturier did. My collections were very glamourous, the fashions
were very beautiful, and whilst they didn't follow Paris, they were
not the regular run-of-the-mill American clothes."
Within two years,
he had won the Coty Fashion Critics Award, the N.B.C. - T.V. "Today"
award, the Neiman-Marcus Award and three Chicago "Gold Coast"
Fashion awards. His business flourished and Scaasi ready-to-wear
could be found in more than two hundred top specialty shops and
department stores.
It was in 1964
that Scaasi made one of his most important moves - the decision
to return to made-to-order design. The jubilation is still evident
in his voice as he recalls the success of his venture. "I began
my couture house at a time everyone else was closing theirs, and
people told me that it would never work. But I believed in it very
strongly, I felt that there was too much street fashion and that
women who wanted really special, really beautiful clothes were unable
to find them in America. Somebody had to do it for them."
Those women
who did want special, beautiful clothes include Barbara Streisand,
Mitzi Gaynor, Polly Bergen and Diahann Carroll - all the starts
of the late 50's and early 60's. Nowadays his clients include Barbara
Bush, lady Fairfax, Princess Yasmin, Aga Khan, Elizabeth Taylor,
Barbara Sinatra and Mary Tyler Moore.
What keeps these
women returning to Scaasi's pale grey salon on Fifth Avenue? Are
his dramatic creations deliberately aimed at American women who
takes great delight in flaunting their wealth? Scaasi laughs, "My
clothes are always overstated because I like it. I think that when
a woman comes into a room she should be noticed. I don't like wall
flowers."
He struggles
to name the women he most enjoys dressing. "I have lots of
favourites. I'm very lucky, I dress a very interesting group of
people, and of course when you begin to dress a woman you become
her friend.
"Very early
in my career I began dressing very glamorous women. I suppose, when
I started to dress the First lady, that amazed me. I'd been dressing
her for two years before she became First Lady. We met at a dinner
party at the White House and that's how it all started. I was also
both thrilled and surprised when Elizabeth Taylor called and asked
me to make her some clothes."
Scaasi readily
concedes that his glittering clients make for a more interesting
career but points out that most of the time couture is simply a
lot of hard work. His Ready-To-Wear returned five years ago as the
Scaasi Boutique Collection and he is kept busy designing ten collections
a year, including fur and bridal. "There comes a moment when
I have put everything aside and just design that collection coming
up."
November will
see the launch of Scaasi perfume. In conjunction with Revlon he
has chosen a scent and worked on the packaging: a black, gold, emerald
and shocking pink bottle.
"If I have
any complaint about my life and I really think I have a most extraordinary
life, the one thing that I don't seem to have is enough time for
myself. But I'm so grateful and happy that I've come to this point
where a lot of people are slowing down and I seem to be getting
started again." Scaasi claims his work leaves him no time for
hobbies, but he still loves to travel and usually spends some time
in Capri and Acapulco or Palm Beach each year. His devotion to beauty
carries over into his private life with a major interest in twentieth
century art. He has an impressive collection including works by
Picaaso, Monet, Leger and Brueghel.
Right now Scaasi
is riding the crest of a new wave of interest in beautiful clothes
and as such a U.S. fashion magazine recently reported that Scaasi
was "in again - for about the tenth time!" Arnold Scaasi
knows why: "A Scaasi dress is a dress that is beautiful and
very pretty. It is not a serious dress. I want them to be flattering.
I want them to have a sensual look about them. I don't want them
to be boring everyday clothes. My collections have always been very
original and they have always had a lot of fantasy in them. Basically,
I've always wanted women to look glamorous and wear show-stopping
clothes."
Sentiments of
which I'm sure Aunt Ida would approve.
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