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Paradise
lies deep beneath Chateau Courvoisier and is aptly named for within
this cellar's blackened walls and damp, musty atmosphere are housed
some three thousand bottles of the Chateau's finer cognac. "All
these bottles are absolutely priceless," says Monsieur Guy
de la Celle, Director of Communications. With a certain Gallic non-chalance
he adds, "We have two bottles from 1789, but the fact that
they are this old does not mean anything in terms of true age if
we consider that only time spent in the cask adds value."
To say that
this place is paradise is an exaggeration of only the smallest degree,
for it is truly favoured by the gods. A place of mild winters and
of summers cooled by an Atlantic breeze. A place of bright clear
skies warmed by a gentle sun. We are in the heart of Cognac: a picture
postcard land of gently sloping hills and valleys whose chalky soil
spills out either side of the River Charante in France's south-west.
It is otherwise
known as Jarnac, 'a small town of 5,000 people which has been the
headquarters of Cognac Courvoisiers since 1835. The company's annual
production of 20 million bottles of the precious liquid makes it
one of the world's leading cognac houses in company with Remy Martin,
Hennessy and Martell. This extraordinary output contributes substantially
to the one billion dollars generated by the region annually in sales.
"This area
is really very big business," says Guy de la Celle. "Over
eighty per cent of the cognac is exported, and for the bigger companies
like Courvoiser, the figure is even larger, about ninety-five percent.
"Altogether,
there are over 228 cognac houses throughout the region. Most are
very small, selling to the domestic markets in France, Belgium and
Switzerland; all French-speaking countries making it easier to deal
with them." The neighbouring houses are scattered throughout
the region's six legally-defined Crus: areas classified by law according
to the soil that they produce and ranging in quality from the superior
Grande Champagne to the lesser Bois Ordinaires. Although the produce
of each Cru contributes its own distinctive character to the final
blend of cognac, Courvoisier, with their philosophy of excellence,
select on the 'Eaux-de-vie' as the cognac is poetically christened
in its early life, from the four finest Crus.
Over one hundred
different cognacs from numerous vineyards throughout the region,
will comprise the final blend and this is why M. de la Celle remains
unimpressed by the age of the bottle. "It is very difficult
to speak about vintage in cognac," he says. "First of
all, legislation makes it very difficult to be vintaged. Unlike
wine, cognac ceases its maturation when it is bottled and the aim
of blending is to refine the cognac until both a consistent quality
and a distinctive Courvoisier taste is achieved." In the late
morning of each day, cellar-master, Jean Marc Olivier, together
with his team of highly-skilled blenders, perform the task of tasting
the maturing nectar. This ritual monitors the progress of the cognac
and determines the necessary adjustments.
"The maitre
de takes great care with the aging of the cognacs," says, M
de la Celle. "He will know from which area the eau-de-vie was
bought and if it was a Fin Bois, which will be used relatively young,
or a Grande Champagne, which requires a longer time to mature. He
will decide for which quality of cognac he will use the eau-de-vie
and whether he will blend it quite soon or age it for fifty or sixty
years."
Courvoisier's
fame stems not simply from the purveyance of fine cognacs: Cognac
Courvoisier is renowned as the preferred cognac of a particular
French Emperor, one, it might be said, of extraordinary good taste.
"Emmanuel Courvoisier, together with his partner, Louis Gallois,
ran a successful wine and spirit business in Paris early last century,
when (in a momentous marketing coup), he succeeded in supplying
the Emperor Napoleon and his armies with their wares, including
cognac, a particular favourite of the Emperor," says Guy.
"Courvoisier's cognac gained fame as "Le Cognac de Napoleon'
and was honoured in 1869 with the cachet, 'Purveyor By Special Appointment
To The Court of Napoleon III' who was the nephew of the original
Emperor. By this time, Courvoisier was in the hands of the owners'
sons and it was they who established Le Chateau de Cognac Courvoisier
at Jarnac in 1835.
"It was
bought in 1909 by an English family, the Simon brothers. They operated
a distributing company in Paris called, 'Simon Freres' and one in
London, which still existed up until a few years ago. I would say,
that this was the beginning of Courvoisier as a force. The brothers
brought Courvoisier to the world."
It was the Simon
brothers who developed the bottle known as the 'Josephine' to house
their Cognac Napoleon, thus marrying the Emperor and his Empress
for eternity. Their most brilliant achievement however, was to create
the 'Shadow of Napoleon' crest which has since come to symbolise
not only Cognac Napoleon, but serves to affirm the pedigree and
heritage of Courvoisier itself.
"The company
expanded very rapidly and in order to maintain the necessary reserves
of Cognac, they had to look outside for the financial backing. In
1964, it was sold to its U.S. and Canadian distributors, Hiram Walker
who in turn, were taken over two years ago by the British Food and
Beverage giant, Allied Lyons."
Sensibly, they
leave Courvoisier alone to continue its traditional pursuit of excellence.
"So, now we are English," smiles Guy ruefully, adding
with just a touch of defiance, "The finance may be British
but of course the art remains French!"
Yet, exactly
how can cognac be defined? Made from distilled wine it is essentially
a brandy. "Since Romans times, the region was renowned for
the quality of its wines, but in the seventeenth century, for reasons
which we do not know, the vineyards began to produce distilled spirit,
say M. de la Celle. This spirit was as we know it, brandy. "You
have to use the word 'cognac' here, otherwise you are put in jail,"
chuckles M. de la Celle. "We don't dislike brandy, but we feel
that the distinction has to be made: it is very important. There
is such a large difference: Cognac is the area. The distinction
is one of soil and of climate - even from one Cru to another regarding
the wine that makes the cognac.
French law allows
only nine varieties of grapevines for use in cognac and of these;
the Ugni Blanc, the Folle Blanche and the Colombar must comprise
at least 90%. Taking their liquor laws even more seriously that
the judiciary, the cognac houses almost exclusively use eaux-de-vie
distilled from the wine of the Ugni Blanc grape. "In this area,
we are growing about 80,000 hectares of vineyards, almost all of
which is the Ugni Blanc, says M. de la Celle. "I believe that
it is the largest crop of a single grape variety in the world.
Harvesting begins
in October and is, a some may imagine, a lengthy process. "It
continues for three to four weeks and nowadays approximately 80%
is done by machine. Then we press the grapes in a manner which extracts
the juices but leaves the unpleasant tasting pips and stalks untouched,"
explains M. de la Celle. "Today, it is also done by machine
but it is still a very natural process. The juice is allowed to
ferment naturally for about one month and then we can begin distilling
on the first of November until - as set down by law - the last day
of March.
Distillation
adheres to age-old tradition and is perhaps the process which most
distinguishes cognac from other brandies, armagnacs and indeed,
any spirit. "It is a simple process, the same one in fact that
has been employed in the area since the seventeenth century using
the same pot-still. There have been no variations," insists.
Guy. Well, perhaps one. "We have added what we call a pre-heater.
it is a large round vat where the wine to be distilled next is warmed
by the vapours from the pot-still making its distillation a more
rapid process.."
Hand-fashioned
to an onion shape with its swan-like neck, the alembic, or pot-still,
is crafted exclusively from copper and heated only by an open flame,
in accordance with tradition - and law! Distillation is essentially
a quest for the 'heart' of the cognac and the distiller's art is
to decide at which points to remove the impure 'head' and 'tail'
of the eau-de-vie which undergoes a unique double-distillation.
"It is
a more expensive method of distilling," according to Guy. "The
first distillation, which takes about ten hours is really to remove
the alcohol from the wine. The second distillation takes slightly
longer and is the most important part because it isolates the 'heart'
- the purest part of the cognac, what remains is a potent, crystal
clear liquid which is about 70% alcohol.
The young spirit
is now given its character. "Ageing is a combination of many
elements; it is a balance of air, humidity the wooden casks and
the cognac itself," says Guy. "Once the heart of the cognac
has been gathered, it is transported here to the cellars. It is
of course, put into oak casks. It has to be oak and not just any
sort of oak: it must be oak from one of two huge forests next to
the cognac region. We have tried oak from Portugal, Spain and Canada
but the ageing of cognac in this oak resulted in a completely different
product. It had nothing to do with cognac."
In a four hour
ritual involving little more than fire and water, a skilled cooper
will transform a ten or fifteen metre oak tree into a single cask;
a hand-signed work of art consisting of split and hand-fashioned
slats of oak bound by metal hoops. The wood must be split as sawing
would destroy the grain, interfering with the precious tannins which
are absorbed by the cognac in a mysterious interaction which to
this day remains nature's secret.
"In time
the eau-de-vie takes on a pale golden colour and develops a faint
hint of sweetness. Older cognacs, therefore, have a fuller taste
and a richer, deeper colour. As air penetrates the wood, it allows
a gradual oxidisation, mellowing and softening of the cognac,"
says Guy. Evaporation of the alcohol requires constant replenishment
of the casks and unlike many cognac houses which add distilled water
to reduce the problem. Courvoisier maintains a natural ageing to
achieve a purer, finer liquid . The cognac houses designate this
unavoidable loss, "The Angel's Share', a most philosophical
attitude when once considers that the annual evaporation of cognac
throughout the region amounts to an incredible 23 million bottles!"
"Young
cognac is matured in new barrels, which age the spirit rapidly,
whilst older cognacs are transferred to older casks where tannin
extraction becomes a slower process and the possibility of an overly
'woody' taste is avoided."
The final stage
is the blending of the various cognacs to achieve the quality of
Cognac Courvoisier and in this, Courvoisier have great freedom.
"At Courvoisier, we have no vineyards and no distilleries,"
says Guy. "We have instead, agreements with a few select distillers
from whom we buy very young eaux-de-vie. In this way we can always
buy the best.
"We have
a stock equivalent to 80 million bottles of cognac which we are
ageing, some from the nineteenth century. But, it must be noted,
cognac is a blend of many vintages; from a minimum of three years,
it can be aged indefinitely. To produce a fine bottle of cognac,
Courvoisier will take up to sixty years perhaps more. There is simply
no other way to produce cognac of a similar quality." And that's
a long time between drinks.
In addition
to the celebrated Cognac Napoleon, Courvoisier have a selection
of diverse cognacs. From a young -seven year old - smooth, golden
coloured Courvoisier THREE STAR/LUXE to Courvoiser's V.S.O.P. -
a Very Superior Old Pale, made only with the produce of the finest
Crus, Grande Champagne and Petite Champagne, whose delicate amber
colour reveals an elegant nose and bouquet with finesse, this cognac
has an average age of fifteen years. Additionally, there is the
Courvoisier XO, which is fifty years old on average and has all
the seductive smoothness and tantalising bouquet of older style
cognacs, but is spared any of the heaviness which can affect the
latter.
In producing
their cognac, Courvoisier employ many little touches which to the
uninitiated may appear to be exercises in indulgence, but are in
reality necessary to maintain the purity of their cognac. One such
activity, is the mandatory rinsing and filtering of the bottles
prior to decanting with an identical cognac.
Those who believe
cognac to be just an after dinner indulgence would be pleasantly
surprised to learn of the versatility in usage of cognac throughout
its history. "It is such a marvellous quality product it can
be used in many ways," says Guy. "In the bars before the
war, the French drank it with water. Then whisky arrived on the
scene with its youthful images of cowboys and the like... the practise
has virtually disappeared. But if you do try cognac with water,
you find that it is really very good, very smooth."
The Chinese
also enjoy it, but with their meals! Interestingly, Guy is enthusiastic
about such unusual practice. "Cognac is absolutely perfect
with Chinese food," he exclaims. "I have tried wine, beer,
tea and even sake'; but nothing compares with a cognac as an accompaniment.
There is a communion between all the elements - a perfect balance."
Statistics seem to support these claims: the United States may indeed
buy more cognac than any other country, bit it is the tiny island
state of Hong Kong which is, in terms of per capita consumption,
the largest market in the world of cognac.
Whilst Australians
are still discovering fully the pleasures of fine cognac, the Japanese
are an established market. "The Japanese are not large eaters
or drinkers but they embrace the art of giving gifts," says
Guy. "Twice a year, they ceremoniously give a gift to someone;
whether it be a workmate or a relative, and amongst the most appreciated
and prestigious of these gifts is a fine cognac." So we have
discerned that cognac can accompany a meal in a most delightful
way but, as an ingredient in the actual cooking? Guy is adamant,
"Cognac is absolutely superb in cooking, although most people
do not know how to use it correctly: they just take the bottle and
pour. This is wrong. It should be utilised like any other ingredient:
measured in the right amount, with the artistry of the cook."
To honour the
artistry involved in creating cognac, Courvoisier have, over the
years, produced special edition releases such as CHATEAU LIMOGES,
which presents the finest cognac in the finest quality porcelain;
COUR IMPERIALE whose stunning 'gold' decanter contains the finest
aged Champagne cognacs, and the VOC 'EXTRA' BACCARAT DECANTER, designed
exclusively for Courvoisier by the House of Baccarat to house a
blend of Extra Old Superlative cognacs.
But perhaps
the finest was the edition to the Courvoisier court, the newly-released
Courvoisier COLLECTION ERTE, for which the prolific, nonogenarian
master of Art Deco created a truly magnificent decanter. "We
released only 12,000 numbered bottles to house a blend of Grande
Champagne cognacs which date back to 1892," says Guy proudly.
"It is our oldest available vintage and, in a happy coincidence,
was the year of Erte's birth."
Returning to
the hallowed halls of Paradis, we are coincidentally, surrounding
by alchemy of the highest order; casks of 1892 vintage cognac which
will form the basis of Cognac Courvoisier COLLECTION ERTE. Instilled
with the artistry and the sense of history that pervades the Chateau,
one is given to reflection upon this spirit. Guy de la Celle whispers
with reverence,
"It is
a religious atmosphere, n'est-ce-pas?"
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