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If one had
to choose two colours to represent the husband and wife team behind
California's most celebrated restaurant, Spago in downtown Los Angeles,
it would definitely be fire engine red for her and cool green for
him. Wolfgang Puck and Barbara Lazaroff are very much opposites
which irresistibly attract. Austrian born and raised, Wolfgang is
the master chef whose retiring manner belies his extraordinary culinary
skills, while Barbara's intuitive design genius sparks with a personality
whose vibrancy could have come from nowhere other than New York
City.
To an outsider
looking in it might be difficult to comprehend how such seemingly
different personalities could fuse as successfully as these two
have. And not just as a married couple, but as business partners,
whose combined concerns span four restaurants, a brewery and a design
company; Imaginings Interior Design. What is more astonishing perhaps
is the fact that in a city given over to trend and the short life
this entails, the names and enterprises of Wolfgang Puck and Barbara
Lazaroff Puck are trendy without risking passe.
Asked to define
the difference between a great chef and a good chef Wolfgang Puck
once replied that the former innovates while the latter follows.
Using his own definition therefore Wolfgang is a great chef; although
the modest Puck would never define himself thus.
"I cook
what I like to eat", smiles Wolfgang. "There is nothing
extraordinary in this. That what I do is considered great is not
for me to judge". Perhaps, but there is no denying that since
arriving in the United States in 1973, Wolfgang Puck has redefined
the often narrow parameters of quality dining. With a panache for
making even the most humble morsel seem irresistibly delectable,
Wolfgang has embraced both the stylish traditions of classical European
cuisine and the typically casual Los Angeles attitude toward life.
This is perhaps nowhere more evident than in the dish Wolfgang chose
as his signature cuisine.
"Pizzas!"
explains Barbara, mimicking the incredulous cries of those the couple
first approached to back them with their concept for Spago. "After
cooking for some of the best restaurants in the world, and producing
classical French dishes, you want to open a restaurant in LA to
make pizzas!?" Barbara Lazaroff is able to laugh now, but eleven
years ago when she and Wolfgang had to have a friend co-sign a bank
loan for money to open Spago, there was rather scant mirth around.
"It is the dream of every chef to have their own restaurant,
just as it's the dream of every ballerina to be a Prima ballerina;
Wolfgang was no different.
"Wolfgang
was already well known at the time, particularly in culinary circles",
she continues. "I mean, he had been working at some of the
best restaurants all over the country, including Ma Maison in LA,
not to mention in France at restaurants of the calibre of the famed
L'Ousteu Baumaniere, so he was no stranger to the whole notion of
fine dining. Yet when we proposed opening Spago and having pizzas
on the menu no one could understand it".
What those approached
failed to understand it seems was that Wolfgang's concept of what
constitutes a pizza and what they envisaged it to be were quite
disparate ideas. "With his formal training in French cuisine
and his ability to conceive of creative ideas, it should have been
apparent that what Wolfgang had in mind was something quite out
of the ordinary".
Indeed it was.
Gourmet pizzas with such exotic toppings as goat cheese and homemade
sausage, cooked in enormous wood-burning ovens, they were to become
the unlikely showpiece of the Puck-Lazaroff enterprise. An inspired
blend of upmarket trendiness and old fashioned heartiness they became
the dish to be seen treating yourself to when in the City of Los
Angeles. Not bad for a boy from a tiny Austrian village and a Jewish
girl from a middle-class family out of the Bronx.
To equate Spago
with a pizza parlour however, would be like comparing Gone With
The Wind with the banality of a soap opera. Both are Hollywood,
but where one is French champagne the other is flat beer.
"What I
found when I arrived in America in the early Seventies", explains
Wolfgang, "was that there was too much emphasis placed on service
and not enough on the food itself. The result was that patrons at
even some of the best restaurants were being well looked after but
not getting what I would consider quality cuisine. What really annoyed
me too was that at some of the earlier places I worked in, someone
other than the chef would prepare the menu. This meant that often
I was cooking what the management thought should be served and not
what could be prepared given the available produce and so forth.
Too many very good possibilities were lost this way, and that is
why I knew I just had to get my own place where I decide
what to cook and not just how to cook it. Soon after I met
Barbara in 1975 I knew that finally here was the chance to collaborate
with someone whose incredible flair for design would complement
my ideas for simple yet creative dishes".
Indeed Wolfgang
could not have found a more suitable soulmate. Initially trained
in theatre design, lighting and acting Barbara Lazaroff was also
an NYU graduate in Bio-Chemistry and Experimental Psychology and
a woman whose abundant creative potential was bursting to find the
right medium for expression. In a rundown restaurant in downtown
LA the two found a common purpose. Here finally was the space within
which Wolfgang could realise his ambition to have his own restaurant,
and just as significantly Barbara's flair for whimsy yet totally
dynamic talents for turning wallflowers into blossoming gardens
could have their way.
"I knew
what I wanted to cook", says Wolfgang. "And I also knew
that I wanted a place where people could come and hang out, a place
that was easy going rather than stuffy and complicated. Stuffiness
just isn't me, nor I discovered was it Barbara. I wanted the sort
of restaurant where the emphasis was on the quality of the food
rather than the degree or otherwise of the pretentiousness. In fact
my idea was probably to have sawdust on the floor and checquered
tableclothes...."
"This place
had been on the market for over five years", Barbara cuts in,
anxious to point out that the problem was not the location rather
the lack of foresight of the people who came to inspect it. "Sure
it was rundown", she continues, "but I knew what Wolf
wanted, and I also knew what the space offered. Checquered tableclothes
it wasn't, but not strictly starched linen either let me add. When
Wolf first took me to see this place I thought we'd have to have
midget waiters, the ceilings were so low! It was like what Wolf
refers to as a cave; dark, narrow and low".
But this was
not to be the case, for long. Inspired by the challenge to transform
carbon into diamond, Barbara and Wolfgang set about implementing
their unique and quite individual visions. For Wolfgang it meant
establishing a restaurant in keeping with his philosophy for producing
high quality yet inexpensive food. Barbara saw it as a way of implementing
what she calls 'participatory dining'.
"I think
what we did was to open up the entire social aspect of dining",
explains Barbara with obvious pride. "I like to think of what
we did as allowing even the lone diner to feel that he or she is
part of some greater collective whole. That's why I went for the
exhibition kitchen where the chef is in full view of the patrons
who can then see the dishes being prepared. I'd say this was the
foundation for casual chic dining which then swept through not just
LA, but the rest of the States as well".
This was back
in 1981 when such openness was so radical to the point of
being a new definition of 'sophisticated chic' - just the sort of
thing gimmick loving Los Angeles loved. The difference however between
this concept and others realised in fad-crazed California, was that
this was no junior entrepreneur looking for a quick way to make
a buck. Barbara Lazaroff is both an astute businesswoman and social
observer, and when she conceived of the idea for an open kitchen
where the chef would not just be prominent but a star attraction,
she also considered the potential dangers of becoming just another
short term in place.
"No matter
how different the environment, no matter how novel the concept,
the food is what finally brings people back", she states firmly.
"We both wanted the same thing ultimately; to create a place
where people felt that they were coming into our home. That's why
I wanted to put in contemporary art, because that's what I would
have in my house. The initial investors wouldn't have any of this
of course because it was too different from what was then the done
thing in restaurants. Can you imagine, a kitchen where the chef
is out there in the open, and fine artworks all under the one roof?...
Today it's all quite normal, but eleven years ago..."
If the design
of this radical new restaurant - complete with specially commissioned
wine labels designed by the late Andy Warhol, and Robert Rauschenberg
to grace Spago's own Chardonnay and Cabernet Sauvignon - wasn't
creating a new level of excitement, no less so was the cuisine.
Tired of turning out the standard classical fare, Wolfgang Puck
had begun to experiment with the whole notion of what had been referred
to as California Cuisine, where the emphasis is on blending
the best of the old world traditions with the freshest Californian
ingredients and culinary styles from places as diverse as Spain,
Italy, Mexico amongst others. It was here that Wolfgang excelled,
creating dishes which stand alone for their ingenuity and skill
of execution. "California was bursting with all these nouvelle
cuisine style restaurants", explains Wolfgang. "All
very pretentious, all very expensive. And all decidedly very French
oriented. Now, I too have been influenced by French cooking; after
all I decided to become an apprentice chef at age 14 after seeing
several French chefs create masterpieces during an exhibition in
Austria. And I did work in several French restaurants - including
Maxims in Paris, before coming to the United States, so in a sense
I was part of that whole movement. What irked me was that it was
all so put on, as though because it was a French restaurant it was
somehow better than anything else - whether it merited the accolade
or not.
"Barbara
and I decided what was needed was a place that would suit the environment
in which it operated", he continues. "And I really do
think that Spago was really the first restaurant here in LA designed
to suite the people who actually live here". And as one comes
to expect of this dynamic couple, Wolfgang is quick to give credit
where it is due and cites Barbara's uncanny ability to interpret
the potential of the space and then come up with something that
is so totally in keeping with the social culture.
A city which
makes heroes out of movie stars and corporate heads alike, Los Angeles
has the kind of cultural milieu in which someone as outwardly gregarious
and free thinking as Barbara Lazaroff puck can excel. Hers is not
a mind given to conformity and even less to conservatism, and this
is perhaps why she is as suited to the LA profile as is the paparazzi
haunted Spago. Both are products of the one ambition, to be successful.
But where LA is largely mirrors and trick doors, Barbara and Spago
are definitely the stuff of substance. Take Barbara's attitude toward
food for instance. Not for her the long, looking down one's nose
approach to dining.
"Dining
is not about gazing lovingly at a plate", she announces matter-of-factly.
"Food has everything to do with eating, and very little to
do with mere appearance. It saddens me to hear chefs say things
such as: 'This dish is just too beautiful to eat. I'd much rather
look at it than eat it'. This is sad because it misses the whole
point of why a chef like Wolf creates a fabulous dish. Sure Wolf
creates dishes which are wonderful to look at, but surely the end
purpose is to give the client quality food.
"The whole
concept of eating well is analogous to looking at two very beautiful
women", Barbara continues. "One, is beautiful almost to
the point of perfection. The other has beauty but also an underlying
sensuality. It is this slightly askew element in the second one
which makes her intriguing, inviting and stimulating. Food has that
same capacity to intrigue and delight when prepared properly. Ultimately,
however food is about eating, and that is the craft for which Wolf
has won acclaim".
Acclaim indeed.
So successful has his distinctly Californian cooking become that
he and Barbara have put out both a cookbook and an instructional
video entitled Spago Cooking with Wolfgang Puck. That
the name Spago should be identified with a style of cooking says
volumes abut what Wolfgang Puck has achieved with is cuisine.
"I think
of food as food rather than art", explains Wolfgang emphatically.
"Very early in my career here in the United States I moved
away from the whole notion of nouvelle cuisine. I moved on
from presenting food where the emphasis in on presentation, to dishes
where the focus is on the ingredients, their freshness and the overall
quality of the taste experience. for me, food should be freeform
like a painting rather than like architecture. If food is fresh
and good quality you don't have to do too much to it. I like to
teach people to actually do less, because it's very easy to impress
someone with something which is complicated. The problem is however
that you end up with so many things on the plate that overall it
doesn't make any sense at all. Food must stimulate all the senses,
and make you happy...."
"What is
truly interesting", adds Barbara, "is that Wolf has this
formal training to draw from and yet he is not restricted by it
in the way that many chefs are. There is a spirit in Wolf which
strives for creativity and experimentation. This is a great combination,
and it goes some way toward explaining why he and I are so well
matched; neither of us has ever set limits on what we believe we
can do".
Anyone even
remotely familiar with the work of these two quite diverse individuals
cannot help but agree. While Spago certainly won them fame, wealth
and recognition it is merely one part - albeit the founding block
- of a much larger jigsaw of business concerns. Since the early
Eighties the Pucks have been meticulously building a quite impressive
portfolio of enterprises, the most comprehensive of which is undoubtedly
the Eureka restaurant within the Los Angeles Brewing Company, of
which Wolfgang is President.
Established
in 1983 and founded by B. Andrew Hoffman, the Brewery has set its
sights on promoting both the restaurant and the beer which share
a common name. First brewed in 1989 the Eureka California Lager
is like most things that have the Puck-Lazaroff touch, unique. A
Bavarian style lager beer, it is brewed in the strict compliance
with the Reinheitsegebot - the brewing purity law first introduced
in 1516 by William IV, Elector of Bavaria. Brewed solely from malted
barley or wheat, hops, water and yeast, the beer contains no other
additives and is hand worked by Brewmaster Mark Scott.
But it is the
restaurant within the Brewery which singularly optimises the characteristic
Puck-Lazaroff partnership. and perhaps nowhere more so than in what
Barbara herself calls her 'non-industrial' design. Faced with the
challenge of designing a restaurant within a working brewery, Barbara
says that she was conscious of wanting to design a space which would
be appropriate for both the traditional beer drinker and the gourmet
diner. The result is a restaurant whose galvanised metal chairs
and stools, elaborate use of copper for doors, kitchen hoods and
decorative detailing, artisan-crafted ceramic tiles, and enormous
works of art which include a 5 metre long kinetic wall depicting
the inner workings of the Eureka brewery and various Hollywood fantasia,
give one the sense of being in an avant garde gallery.
"Eureka
took four years to realise", smiles Barbara, whose penchant
for breaking new ground in restaurant design is evident in every
corner of this establishment. "Because we were looking to set
up a restaurant within a brewery we had to do things like get new
laws passed, so if someone were to ask me what my role is. I'd have
to say that while I am certainly an artist I've also had to have
a practical business role.
"Practicality
of course is something I take very seriously when I design",
she continues. "There is more to designing a restaurant than
simply placing a kitchen here, a few tables there and so on. When
I design I like to talk to the chef and find out exactly what his
needs are as well as how many tables the space is to hold. This
helps determine such things as where the air-conditioning and air
vents go. Simple things perhaps, but imagine putting the air-conditioning
over the pick-up shelf where a plate might sit for a minute before
being taken out to the patron. The food would be cold when it got
tot he table. And then there's the task of lighting the kitchen
sufficiently well so that the chef can see small areas like the
grill, yet not so bright that it intrudes into the dining area.
And when you have open kitchens this is particularly important,
as is the noise factor from any working kitchen".
For Wolfgang,
Eureka is the perfect venue for his home-made sausages, salamis,
prosciuttos and of course his pizzas - which since 1987 incidentally
have been available in the freezer section of select distributors.
Not quite the working man's club, Eureka is nonetheless more casual
than either Spago or that other Puck-Lazaroff venture, Chinois on
Main.
While Barbara
Lazaroff Puck has stamped her unique design signature on every undertaking,
'Chinois' comes closest perhaps to being her personal triumph. Indicative
of her inspired thinking, Barbara even designed the round tables
herself so that they could be converted to squares and pushed together
when required to accommodate a larger than usual number of guests.
As with the other restaurants, Chinois also boasts an open kitchen
where Wolfgang can cook the restaurant's distinctive Asian-French
style cuisine when he is not ensconced at Spago. With its towering
antique cloisonne cranes, Oriental and contemporary art, and its
orchid and bromeliad garden, Chinois is said to be very much a reflection
of Barbara's own whimsical nature, and just the sort of place popular
with the likes of Johnny Carson, Tom Selleck and Jacqueline Bisset.
"The beauty
of the places we run", smiles Wolfgang, "is that sure,
there are the limos outside, but there are also Toyotas and runabouts
out there. A whole range of people feel comfortable about coming
here to Spago or going to Chinois, or even to Postrio (the couple's
only restaurant outside of Southern California located in the Prescott
Hotel near San Francisco's Union Square). People feel comfortable
with Barbara because she knows how to make people feel welcome and
at home. It doesn't matter whether we're talking about a Joan Collins,
a Paul Anka or a Hollywood producer, Barbara knows how to treat
them so each guest is made to feel special..."
"And you
know the really interesting thing?" adds Barbara. "There
aren't any so-called best tables at our restaurants, yet
so many people insist on having a particular table that sometimes
it creates problems that shouldn't be there. After all Wolf doesn't
differentiate between one table and the next when he's cooking,
and our staff are too professional to get involved in that sort
of game either. I have a recurring nightmare where the BIG
earthquake strikes LA and everyone who is anyone in LA is here at
Spago. Suddenly there is no way out, and we're all stuck here for
days on end having to accommodate demands for the best table
at every sitting - including breakfast.
"Years
ago there was the Spagonisation of America", Barbara
continues with only a half-disguised laugh of still lingering surprise.
"Restaurants everywhere suddenly had to have open kitchens
and wood ovens, pizza and a grill. But we led the way I guess in
that we took a gamble when everyone else was still being rather
conservative. In light of this it wouldn't suit us to be stuffy
and pretentious".
The benefactors
of the various charities with whom the Pucks are intimately involved
would certainly agree that aloofness is not a Puck-Lazaroff trademark.
Since the early Eighties the dynamic duo have raised in excess of
$600,000 for LA's Meals on Wheels, and the annual American Food
& Wine Festival has become a Puck tradition. The respect in
which Wolfgang is held by his peers is evident in the fact that
every year he has twenty of America's top chefs and between forty
and fifty wineries donate their services, to raise money for the
less privileged. At $2000 a table, the American Food & Wine
Festival forms an integral part of the Wolfgang Puck Charitable
Foundation.
With his philanthropic
concerns, a brewery, a video, two cookbooks, and a string of successful
restaurants with a new one, in Malibu currently on the drawing board,
to his credit, it would not be unreasonable to suggest that Wolfgang
Puck has achieved the status of a celebrity in his own right.
"Initially
I wanted to be an architect", he says softly. "But there
was only one architectural school in Austria and my family did not
have the money to afford my tuition, so at 14 I took up an apprenticeship
as a chef. Although my mother was a hotel chef it wasn't until a
group of French chefs came to Austria as part of a Gastronomic Week
that I really fell in love with the whole concept of cuisine. From
that moment there was no turning back, and by age 17 I was working
in France - learning all I could, and travelling to Italy to hone
my skills still further. Today Barbara inspires my cooking as much
as anything else I've ever experienced. In fact before I decide
on a menu for a restaurant I wait until I see what Barbara has done
to it, to get a sense of what the place will be like. To date we
seem to have made the right decision".
In the background
Barbara is busy directing the staff for that evenings sitting, shuffling
papers on which she has been making notes for an upcoming Anti-Child
Abuse dinner to be hosted by Elizabeth Taylor and Joan Rivers, before
returning to join her husband for the photographic shoot.
"Much of
what we do comes from within", she smiles warmly. "You
have to go with what you've got. You have to be able to do it for
yourself. And you have to understand that all people fundamentally
have the same basic wants and needs".
When the eager
dinner crowd arrives a few minutes later, it's obvious from the
animated chatter and waves of recognition, that for the very genuine
proprietors at least, Spago meets these wants and needs marvellously
well.
SPAGO'S CLASSIC
PIZZA DOUGH
1 package active
dry or fresh yeast
1 teaspoon honey
or sugar
3/4 cup warm
water (105-1150F)
2 x 3/4 cups
all purpose flour
1 teaspoon salt
2 tablespoons
olive oil for brushing
topping of choice
In a small bowl,
dissolve the yeast and honey in 1/4 cup of warm water.
In blender fitted
with a dough hook, combine the flour and the salt. Pour in two tablespoons
of the oil and when absorbed, scrape in the dissolved yeast. Add
the remaining 1/2 cup of water and knead on low speed for about
5 minutes.
Turn out onto
a floured board and knead for about 2-3 minutes longer (the dough
should then be smooth and firm). Allow to rise in a warm spot covered
with a damp cloth for approx. 30 minutes. (The dough should stretch
when lightly pulled).
Divide the dough
into balls of about 170g each. Work each ball by pulling down the
sides and tucking under the bottom of the ball. Repeat procedures
4-5 times. Then, on a smooth unfloured surface, roll the ball under
the palm of your hand until the dough is smooth and firm (approx.
1 minute). Cover with a damp towel and allow to rest for a further
15-20 minutes. At this point, the balls can be loosely covered with
plastic wrap and refrigerated for 1-2 days if desired.
Makes four 15cm-17.5cm
pizzas.
GRILLED SHRIMP
SALAD
400g large unpeeled
shrimp
salt, freshly
ground pepper
2 tablespoons
olive oil
4 large radicchio
leaves
3 cups assorted
greens, (baby chicory, mache, watercress etc.)
1/3 cup vinaigrette
4 Belgian endive
leaves
4-6 stems garlic
chives
fine julienne
of red, yellow and green bell pepper as garnish.
SAUCE
400g Italian
plum tomatoes, cored and cut into chunks
2 jalapeno peppers,
cored, seeded and quartered
2-3 garlic cloves
1 teaspoon tomato
paste
1/2 bunch cilantro,
leaves only
salt, freshly
ground pepper
To prepare the
sauce:
In a blender
or a food processor fitted with the steel balde, puree the tomatoes,
jalapeno peppers, garlic and tomato paste. Transfer to a medium
bowl. Chop the cilantro lettuce leaves very finely and fold into
the sauce. Season with salt and pepper to taste and set aside.
Peel the shrimp
and butterfly. Season lightly with salt and pepper and toss in the
olive oil. Refrigerate until needed. On a preheated grill, grill
the shrimp just until the flesh turns opaque (about 2 minutes on
one side and 1 minute on the other):
Set the radicchio
leaves on one half of a large serving platter. Toss the greens with
the vinaigrette and spoon equal amounts into each of the radicchio
leaves. Place the endive attractively around the radicchio. Nap
the remaining half of the platter with the sauce and arrange the
shrimp on the sauce. Garnish with the garlic chives and the julienne
of peppers. Serve immediately. (You can also do this on individual
platters, placing one radicchio leaf on each plate, dividing the
remaining ingredients equally).
PIZZA WITH
SMOKED SALMON AND CAVIAR
Serves Four
1 recipe pizza
dough (as above)
150g smoked
salmon
1/4 cup extra
virgin olive oil
1/2 medium red
onion, cut into julienne strips
1/4 bunch fresh
dill, minced plus 4 small sprigs for garnish
1/3 cup sour
cream or creme fraiche
freshly ground
pepper
4 heaped tablespoons
golden caviar
1 heaped tablespoon
black caviar
Place a pizza
stone inside the oven and preheat the oven to 5000F for 30 minutes.
Cut the salmon
into paper thin slices and reserve.
Roll or stretch
the pizza dough into four 17cm circles. Brush the centre of each
pizza with olive oil and sprinkle each with some of the red onion
julienne. Place the pizzas onto the stone and bake for 8-12 minutes
or, until the crust is golden brown.
Meanwhile, mix
the dill with the sour cream or creme fraiche and season with ground
pepper to taste. Transfer the pizzas to heated dinner plates and
spread a layer of sour cream mixture over the top. Divide the salmon
and arrange decoratively on top of the cream. Place 1 tablespoon
of golden caviar in the centre of each pizza, then a little black
caviar in the centre of the golden caviar.
Garnish each
pizza with a small dill sprig and serve immediately.
WHISKY FUDGE
CAKE
1 1/4 cup pastry
or cake flour
1 teaspoon baking
soda
300g bittersweet
chocolate, cut into small chunks
12 tablespoons
unsalted butter, at room temperature
1 1/4 cups sugar
4 eggs separated
1/3 cups whisky
or brandy, slightly warmed
1 tablespoon
vanilla
confectioners
sugar
Preheat the
oven to 1600C. Line a baking tray with parchment paper and set a
20cm x 6.5cm ring on top. Wrap a 20cm cardboard round with foil
and set aside.
In a small bowl,
sift together the flour and the baking soda. Reserve. In a double
boiler, or a metal bowl placed over simmering water, melt the chocolate.
Keep warm.
Meanwhile, with
the paddle of an electric mixer, cream the butter until light. Gradually
add one cup of sugar and continue to cream until fluffy.
Beat in the
egg yolks, one at a time, then add the whisky or brandy and vanilla.
Scrape in the melted chocolate and mix until well-combined. Remove
the bowl from the machine and fold in half the flour mixture. Fold
in the remaining flour.
With a clean
whisk and bowl, whip the egg whites until soft peaks form. Gradually
add the remaining 1/4 of a cup of sugar and continue to whisk until
shiny and firm, but not stiff. Stir 1/4 of the whites into the batter
to lighten, then fold in the remaining whites.
Pour the batter
into the prepared cake ring and bake for 1 hour. Invert immediately
onto the foil-covered round and run a sharp knife around the sides
of the cake, loosening cake from the ring. DO NOT REMOVE THE RING.
Let cool completely on a rack. Carefully lift off the ring.
Dust the cake
with sifted confectioner's sugar and serve with creme fraiche or
whipped cream.
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