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Whilst it is true that certain of the characteristics for success are probably genetically ingrained in the Forbes clan, the personalities that distinguish three generations could not be more distinct. Founded in 1917 by then Hearst columnist B.C. Forbes, FORBES Magazine, known as The Capitalist Tool, is by its own definition, the business bi-weekly geared to "the man at the top."

The last word, written or otherwise, on dynastic enterprise, the Forbes family lost its most flamboyant member when Malcolm Forbes, one of America's most visible and adventurous billionaires, succumbed to what his namesake, son and heir somewhat tongue-in-cheekly feels could well have been his voracious appetite for extraordinarily varied, and thriliseeking activities. Nonetheless, the legacy of the man, from his mammoth birthday celebrations which are likely to secure their place in history as the most photographed and most illustriously attended, to his remarkable collections embracing the work of Faberge, Presidential papers, toy armies and boats, priceless works of fine art and, the ever-so-slightly incongruous Harley Davidsons, have already secured him a permanent berth in the pantheon of corporate American nobility.