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| THE REITZLE WAY |
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Fifty-something
year old Dr. Wolfgang Reitzle is the quintessential definition
of engineering wunderkind. He is a full member of the BMW
AG Board of Directors and twenty years after he first walked into
the Munich workshops, he spearheaded BMW into the nineties and
now is focussing on the rebirth of Jaguar. In 1976 at aged just
twenty-five and with a Doctor's thesis in engineering already
secured, he joined BMW AG Munich as a specialist in production
technology.
Three months later he was Head of the Methods testing Department, and exactly one year later, he headed the Process Engineering General Department. Since then his rise has been astronomic and sometimes controversial. Few observers will forget the time he halted production of the Seven Series and re-devised and re-designed the entire range from entry point to top level. VIVE: How did your earliest interest in cars evolve to the point that it became your career? REITZLE: Cars always fascinated me. When I was a child I knew all about cars, it was always fascinating for me and when I studied I realised that the car business uses all kinds of technologies; metal, synthetics, glass, electronics. And if you have a detailed look, textiles. You can't find any other product where so many different technologies come together and it is fascinating for an engineer.
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