Los Angeles designer Amir has a passion for fashion- bespoke that is.

The apothesis of style, the late Cary Grant would periodically stroll into the chic boutique off Mulholland Drive to augment his colourful collection of cashmere socks. Another of the many Hollywood hierarchy to frequent the tiny Bel-Air boutique was a certain Governor Reagan who proceeded to the White House as one of the most stylish Presidents since John F. Kennedy. Sophia Loren and Liza Minnelli developed a penchant for the sensual cashmere and alpaca sweaters on display whilst French Vogue were so impressed with the creative force behind the store that they christened him a 'Renaissance designer' and Amir remains the most exclusive of mens' courturiers.

Cut to an advertisement which appeared on American television recently, depicting an impeccably dressed man amidst a golden field of wheat. His darkly handsome features gazed toward a distant place while his voice, fittingly urbane and exotically accented, recollected the wisdom of his father who advised when you have a dream, you must first see it and then it will be realised. Truly a Field of Dreams, Costner style.

If the heartfelt simplicity and elegance of this evocative advertisement echo Amir's philosophy of timeless design and a fashion sensibility where less is undeniably more, the face and voice depicted are the embodiment of the Amir style for they belong to the man himself.