A RICCI ROMANCE

 

The 'House of Nina Ricci' renowned for its sophisticated 'Haute Couture' and exquisite 'Romantic Perfumes' is situated today, on the prestigious Avenue Montaigne in Paris. From this delightful vantage point, the Company headquarters since 1979, a vast fashion network extends from East to West, represented in countries all over the world.

Nina Ricci, a woman of charm, determination and impeccable taste and endowed with an exceptional talent for design, embarked on a career in fashion while still a young girl, completing an apprenticeship in dressmaking at Turin, the city of her birth. She commenced designing during her twenties and soon gained considerable experience at the major Haute Couture houses in Paris. This early exposure and training was invaluable in establishing the foundation of her own original creations that would enable her to shape the ideas, tastes and aspirations of fashion-conscious women for more than half a century.

In 1932, at the age of 49, Nina Ricci, in partnership with her son, Robert, established her own Haute Couture business, at 20 rue des Capucines. This soon flourished into one of the most fashionable Houses in Paris, made possible by an almost flawless association of two people with remarkable complementary skills. Facilitated by his extraordinary administrative expertise, technical mastery and bold preparedness to diversify the Haute Couture House into all areas of fashion and augmented by an excellent flair for visual imagery, Robert Ricci steered the company to great heights prior to 1939, through the subsequent difficult war years and entered upon a new phase of expansion after 1945.

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