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The
House of Roure founded by the French Amique family is one of the
world's oldest perfume houses, responsible for the creation of some
of modern history's most unforgettable and enduring fragrances.
A transatlantic company based in France in the Parisian suburb of
Argenteuil, Roure USA has been integrated into the worldwide operations,
and is headed by President and C.E.O., Geoffrey Webster under those
direction Roure USA has established two separate divisions: fine
fragrance and toiletries and, household soap and detergent fragrances,
each with its own team of perfumers, evaluators and researchers.
"I
think that we have a lot to offer Europe", Webster says. "The
American market is fiercely competitive and independent and we don't
want to lose sight of that". A glance at the glass display
cabinet indicates Roure's justifiable confidence in the American
market. Tatiana by Diane von Fursternberg, Navy, the new fragrance
from Cover girl, Safari, Guess, Misha and Bijan are just some of
Roure's USA's successful fragrant output which sit comfortably next
to Roure's European classics including: Fracas, the new Versace
fragrance for women, Elizabeth Taylor's Passion, Oscar de la Renta,
Carven's Ma Griffe the enormously successful Obsession and the timeless
L'air du Temps.
The
operations are based in a specially designed open plan facility
that is constructed to reflect the esprit of both the company's
corporate philosophy and the products it creates. Created by the
architectural firm of Der Scutt which designed the Trump Tower,
Roure USA is located in leafy Teaneck, New Jersey a calm respite
from the City just across the bridge.
 
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