THE HOUSE THAT ROURED

The House of Roure founded by the French Amique family is one of the world's oldest perfume houses, responsible for the creation of some of modern history's most unforgettable and enduring fragrances. A transatlantic company based in France in the Parisian suburb of Argenteuil, Roure USA has been integrated into the worldwide operations, and is headed by President and C.E.O., Geoffrey Webster under those direction Roure USA has established two separate divisions: fine fragrance and toiletries and, household soap and detergent fragrances, each with its own team of perfumers, evaluators and researchers.

"I think that we have a lot to offer Europe", Webster says. "The American market is fiercely competitive and independent and we don't want to lose sight of that". A glance at the glass display cabinet indicates Roure's justifiable confidence in the American market. Tatiana by Diane von Fursternberg, Navy, the new fragrance from Cover girl, Safari, Guess, Misha and Bijan are just some of Roure's USA's successful fragrant output which sit comfortably next to Roure's European classics including: Fracas, the new Versace fragrance for women, Elizabeth Taylor's Passion, Oscar de la Renta, Carven's Ma Griffe the enormously successful Obsession and the timeless L'air du Temps.

The operations are based in a specially designed open plan facility that is constructed to reflect the esprit of both the company's corporate philosophy and the products it creates. Created by the architectural firm of Der Scutt which designed the Trump Tower, Roure USA is located in leafy Teaneck, New Jersey a calm respite from the City just across the bridge.

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