When Nicola Trussardi decided it was time to bring the Trussardi name onto the world's fashion stage he did it, naturally enough, in grand style. But rather than present his first collection on one of the usual haunts like a Grand Ballroom or a studio he took over the world's most celebrated Opera House, La Scala in Milan. Then with the same no nonsense approach he had shown to everything he had done in business since taking over from his father and brother in 1970, Nicola Trussardi opened the doors of his exhibition to the general public.

"At the time it was not done to have anyone other than those from the fashion press, the television people and one's potential and influential clients invited to a launch", smiles Nicola Trussardi, often referred to as Doctor Trussardi because of his Masters Degree in Economics. "My idea was quite the contrary. I wanted the public to see what we as a company had to offer. And the only way to do this was to show them. That to me makes sense".

Founded in 1912 by Nicola Trussardi's grandfather, what today is an empire spanning the gamut of luxury products from clothing to wrist-watches, perfume and even motorcyles, began less expansively as a family business involved solely in the manufacturing of leather gloves. Distinguished and celebrated gloves made only from the finest leathers and sold the world over. It was not however, until Nicola Trussardi's sudden and unheralded entry into the company that the name Trussardi really began to make fashion headlines internationally.