No matter what the prevailing artistic movement of the time; whatever a woman has been; from La Garconne of the twenties, to the colt-like grace of the sixties nymphet, despite world wars and national woes and the passage of over one hundred and thirty years, Boucheron has always been there, elevating the craft of the artist-jeweller to a legendary status.

For four generations now, the name Boucheron, has been synonymous with some of the world's most exquisite, captivating and imaginative jewels. So consistent has been the inspiration and immaculate craftsmanship of this Parisian jeweller, that amongst Boucheron creations from different periods can be found the various hallmarks of the jeweller's art since the time of France's Second Empire.

Lofty and prolific congratulation is but part of the legacy and responsibility Alain Boucheron inherited when he succeeded his father, Gerard, as Chairman of the company in 1980. Meeting with him amidst the plush green velvet walls and blue carpeting of the mansion showrooms in the Place Vendome, he appears surprisingly youthful. One could be forgiven for thinking that the Chairman's son had arrived to escort you to his fathers' chambers. And yet, at forty-seven, not only has Alain headed the firm for the past decade, he was also the treasurer of the Comité Vendome and Vice-President , and then President of the Comité Colbert. Alain's father Gerard, and a group of friends including; Jean-Jacques Guerlain and Christian Dior, founded the Comité Colbert in 1954. Today, Alain sits on the executive committee and plays an integral role in promoting the French Arts de Vivre to the world.