As deeply etched in the American psyche as Central park and New York City itself, Tiffany is a chic reminder of the best of the American Dream.

Audrey Hepburn, a vision in state-of-his-art Givenchy, pearls and wraparound sunglasses, steps out of a New York taxi into the early dawn light of Fifth Avenue. Nibbling genteelly on her croissant and sipping her morning coffee, she looks beyond her reflection deep into the magnificent window displays of a grand store. This was Breakfast at Tiffany, one of American cinema's most enduring moments - a tableau that was a picture-perfect study in style and elegance.

For Holly Golightly, Truman Capote's enduring anti-heroine, it was the only way to cure the 'mean reds' a devastating form of sadness that could only be dispelled by a trip to Tiffany & Co. "It calms me down right away, the quietness and proud look of it...nothing bad could ever happen to you there", mused the oft-pixilated gamine in haute couture in Capote's masterful novella on the foibles of New York society. Bewitching as she still is, in this tale of her adventures and eccentricities, all roads and byways inevitably lead back to Tiffany, etching it forever in the American psyche.

For Tiffany's is not only a jeweller par excellence but as important a national icon, perhaps as the Empire State Building. Tiffany's exists in the American imagination as a symbol of luxury and wealth, synonymous with impeccable taste and exuding an aura of stately grace and sophistication. Everyone at one time or another, has wanted to browse at least, through Tiffany.