LONDON

Our customers seem to want something individual, they seem to want something different. They obviously want reliability, the obviously want performance but they then want something that is really their own. When they come and see that this car is built of solid English Ash which isn't veneer, when they sit in the seat and perhaps even see them being upholstered. When they actually drive the car and realise that it is unlike any other car in the world, and they do tend to get locked into a Morgan mythology if you like and the car becomes one of the family.

US$2.75