COMPANY: Ermenegildo Zegna
Product Category: Men's Fashion, Bespoke Tailors, Textiles, Fabrics
Name of CEO: Anna, Paolo, Gildo Zegna
Marketing Manager :  
Press Officer:  
Contact Phone: 39 02 58 10 37 87
Contact Fax: 39 02 58 10 39 01
Contact Email:  
Official Website URL:  
Full Address 1: via Forcella 5
Full Address 2: 20144 Milan, Italy

MILAN

The soul [of fashion] is really the fabric, then it develops into style.

The English product was very similar season after season. Being Italian, he wanted to add the love of Italian beauty, culture and innovation to the process. For example he used a lot of diagonal threads, he mixed different types of yarns together to be able to get a more resiliant fabric or a better feeling fabric. He used to make "tessutti diopi" which means double faced fabrics - on one side one colour and on the other side a different colour and a different structure. He did a lot of innovation to the 'cooking' of the fabric itself and a major marketing innovation at that time which was writing his name on the salvage edge of the fabric.

 

 

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