It's the most famous 'pub' in Los Angeles and within its dusky walls, celluloid history on and off the screen has been made. The Beverly Hills Hotel is Hollywood, the old guard and the new, and if only the walls could speak - because no-one who works at 'The Pink Palace' talks about anything but utter discretion.

Some places simply cannot be categorised. They stand apart with their own distinct appeal. And one such place is the Beverly Hills Hotel. Why? At first glance, the observer must only shriek PINK! Then you would see the familiar sign and recall that you have seen it somewhere before .... and you probably have. If you watch television; take in the odd movie or even have the vaguest interest in the media and movieland gossip, and let's be honest, as 20th century inquisitives you do, will or have had, then the name will undoubtedly ring a bell. Yes, the hotel is extraordinarily pink but it is most noted as a popular playground for Hollywood players, and, it is very, very private - for the protection of its guest's sometimes peculiar penchants.

On a Fort Knox visage, this hotel displays a very protective pout. Its spokespersons, a diplomatic, dedicated crew, emphasise a very tight-lipped discretion to carefully guard the requested privacies of otherwise very public personalities: celebrities, royalty, heads-of-state, for whom this hotel is more a home-away-from-home than temporary lodgings. Every day is its heyday. Tradition has made the Beverly Hills Hotel and Bungalows an ongoing trend and written them into history as a universal landmark.