It must be the dream of every businessman to be able to incorporate a personal passion with commercial enterprise and be eminently successful in doing so. One such fortunate entrepreneur is self-made Frenchman, Emile Pequignet, who, in creating beautiful modern watches of precision design and elegant casings, reflects the vitality and style of his passion for the sporting life.

A keen horseman himself with a stable of over twenty prize jumpers, Emile Pequignet invests thirty percent of his communications budget in sponsoring equestrian events most notably the Olympics, which has seen the French team bring home the bronze medal in the obstacle jumping events. Montres Emile Pequignet were also selected to produce the satch for the French Olympic Team, a limited edition of which was released for commercial sale. Sporty, yet elegant and exquisitely crafted, Pequignet watches are the product of fine craftsmanship and fine sportsmanship, the two spurs which have fuelled M. Pequignet, Founder and Chairman of the company which bears his name, to become one of the leaders in watch design in just over twenty years.

The sixth sponsor in the Club of Ten of the Ecurie de France - a non-profit organisation sponsored by the French Equestrian Federation to preserve France's finest racing horses and promote breeding activities on a international level Emile Pequignet devotes as much of his time and energies to these interests as to his company, and where possible, combines the two.

"Horsemanship had always been a fascination for me: a dream of mine since I was a small boy," he says. "After I had established Pequignet, I revived my interest in the horse market. I talked with many people in the industry and discovered that I had a lot in common with them, and so I decided to communicate my feelings both professionally, with the watches and personally, with the horses, in creating a special line of sporting watches.