There has never been a time when Piaget watches have not enjoyed the patronage of those who recognise and appreciate the beauty of a prestigious tradition. Designed by master craftsmen to a marque of distinction by which others are measured, the family operated company was established late last century by founder Georges Edouard Piaget. The watches that bear his name are considered works of art for their stylish and elegant lines, their bold, beauty and the preciseness of their hand-crafted movements. Worked in yellow, white or rose gold, special models displaying the rich jewel encrusted dials and hands for which Piaget has become legendary, each Piaget piece encompasses the timeless relationship between the talents of the artisan, the natural perfection of the raw materials and the oldest of desires - the precise measurement of time.

The impeccable Piaget reputation which four generations of family members have worked tirelessly to foster, has been enhanced by the efforts of Yves Piaget. He has devoted his time to ensuring that the name of Piaget is seen as a personalised and familiar one in the markets of the world. From its humble beginnings in the Swiss town of La Cote aux Fees in 1874, there has always been a prominent family member to lead the company through the decades of unsurpassed distinction constantly reaffirming Piaget as the watch-maker other watch-makers admire. And like those before him, such as Georges' fourth son Timothee whose driving force propelled the company onto the world markets in the 1930's Yves Piaget sets a gruelling pace for himself.